S7 | Ep 11 | Bus Riders, Bus Drivers and the Strategy Problem Nobody Wants to Talk About with David Krauza, VP Enterprise Data Strategy, Products & Governance at Comcast

S7 | Ep 11 | Bus Riders, Bus Drivers and the Strategy Problem Nobody Wants to Talk About with David Krauza, VP Enterprise Data Strategy, Products & Governance at Comcast

June 16, 2026 · 52 min · Season 7 · Episode 11

About this episode

The episode discusses the importance of strategic clarity and stakeholder engagement in maximizing business value from data and AI.

In Episode 11 of Season 7 of Driven by Data: The Podcast, Kyle Winterbottom was joined by David Krauza, VP of Enterprise Data Strategy, Products & Governance at Comcast, where they discuss why strategic clarity and proactive stakeholder engagement are the keys to unlocking genuine business value from data and AI, which includes; Why the root cause of failed AI and data programmes is almost never the technology and almost always the absence of a clear business outcome. How to tell the difference between an organisation that has genuine strategic clarity and one that just has a compelling PowerPoint. Why a strategy without explicit trade-offs, knowing what you are not going to do, is no strategy at all. How "arts and crafts" projects quietly drain data programmes of focus, credibility, and commercial impact. Why retrofitting goals around work already underway creates a circular dependency that pulls organisations further from real value. Why the "bus riders and bus drivers" framework reframes what it means to be an effective data leader. Why waiting for perfect conditions before driving impact is one of the most common and costly habits of data leaders. How proactively building…

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