About this episode

The episode discusses how data leaders can transform data from a cost center into a revenue-generating asset with insights from Edward Chenard.

In Episode 7, of Season 7 of Driven by Data: The Podcast, Kyle Winterbottom was joined by Edward Chenard, Fractional Chief Data and Analytics Officer, where they discuss how data leaders can break free from the cost centre trap and drive measurable, quantifiable business value, having personally delivered over $2.5 billion in revenue across Fortune 500s and start-ups alike, which includes; How a career in product management at GE laid the foundation for an outcome-first approach to data leadership. Why not having a seat at the table is not an excuse and why the biggest commercial wins came from several levels below the C-suite. How to read the type of organisation you are in and choose your influence strategy accordingly. Why the shift from AI-as-tool to AI-as-strategy matters for how data leaders position themselves now. Why data teams are correctly perceived as overheads. Building a personalisation platform at Best Buy that generated over $1 billion in revenue. Why identifying the metrics the C-suite actually obsess over is the only way to get and keep their attention. Why delivering what the job description says is the riskiest career move a data leader can make. How a…

People in this episode

Host: Kyle Winterbottom

Guest: Edward Chenard

Topics covered

• data leadership
• business value
• AI strategy
• revenue generation
• influence strategy
• personalization
• metrics

Keywords

• data leadership
• revenue generation
• AI strategy
• business value
• C-suite
• personalization platform
• influence strategy
• predictive shipping

Mentioned in this episode

Organizations: GE, Best Buy, Fortune 500, C-suite, AI, logistics company

More episodes of Driven by Data: The Podcast

• Data Debrief: Demystifying Data Leadership & Kyle makes a Bet on Topic Choice · June 4, 2026 · 49 min
• S7 | Ep 9 | The Mandate Gap: Why Data Teams Keep Failing to Deliver Commercial Impact with Keith Moody, VP of Analytics & AI · June 2, 2026 · 53 min
• Data Debrief: Navigating the Executive Journey with Confidence and Patience · May 28, 2026 · 39 min
• S7 | Ep 8 | How to become a NED? with JoAnn Stonier, EX-CDO Mastercard, Lara Izlan, Director of Data, ITV & Abbi Agana, CEO, Leathermarket JMB · May 26, 2026 · 1h 2m
• Data Brief: Stop asking permission, and claim your lane (and the whole pool whilst you're at it) · May 21, 2026 · 31 min
• Data Debrief: Elephants, Driving & LinkedIn Debates · May 14, 2026 · 43 min

Explore listener stats, chart rankings, contacts and more on the Driven by Data: The Podcast podcast page.