S7 | Ep 7 | From Cost Centre to Revenue Engine: How to Make Data Pay for Itself (and Then Some) with Edward Chenard, Fractional CDAO

About this episode

The episode discusses how data leaders can transform data from a cost center into a revenue-generating asset with insights from Edward Chenard.

In Episode 7, of Season 7 of Driven by Data: The Podcast, Kyle Winterbottom was joined by Edward Chenard, Fractional Chief Data and Analytics Officer, where they discuss how data leaders can break free from the cost centre trap and drive measurable, quantifiable business value, having personally delivered over $2.5 billion in revenue across Fortune 500s and start-ups alike, which includes; How a career in product management at GE laid the foundation for an outcome-first approach to data leadership. Why not having a seat at the table is not an excuse and why the biggest commercial wins came from several levels below the C-suite. How to read the type of organisation you are in and choose your influence strategy accordingly. Why the shift from AI-as-tool to AI-as-strategy matters for how data leaders position themselves now. Why data teams are correctly perceived as overheads. Building a personalisation platform at Best Buy that generated over $1 billion in revenue. Why identifying the metrics the C-suite actually obsess over is the only way to get and keep their attention. Why delivering what the job description says is the riskiest career move a data leader can make. How a…

People in this episode

Host: Kyle Winterbottom

Guest: Edward Chenard

Topics covered

• data leadership
• business value
• AI strategy
• revenue generation
• influence strategy
• personalization
• metrics

Keywords

• data leadership
• revenue generation
• AI strategy
• business value
• C-suite
• personalization platform
• influence strategy
• predictive shipping

Mentioned in this episode

Organizations: GE, Best Buy, Fortune 500, C-suite, AI, logistics company

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