About this episode

The episode features a panel discussion on the importance of out-of-home and experiential marketing for brand growth.

Recorded Live at Shopify Spaces in NYC on June 16, 2026 From scrappy grassroots activations to large-scale out-of-home (OOH) campaigns, brands are discovering that some of the most effective marketing moments still happen offline.Join Adgile for a conversation with C-suite leaders from some of today’s most talked-about consumer brands as they unpack why experiential and OOH marketing have become essential parts of their growth playbook. The panel will explore how brands are approaching in-person engagement in today’s landscape, what’s actually driving ROI, and the lessons they’ve learned from building campaigns that consumers remember long after the moment ends. Moderated by: Tom Shea (Founder and CEO of Adgile ) Panelists: Laney Crowell CEO of Saie Abby Tellam Chief Marketing Officer of Salt & Stone Dina Fierro VP of Global Consumer Engagement at K18 Hair Alex Edelstein VP of Marketing at Graza ABOUT ADGILE MEDIA GROUP Adgile is the category leader in truck-side advertising and the largest tech-enabled final-mile delivery media network in the U.S. We turn everyday delivery fleets into a measurable, high-impact advertising channel that reaches consumers in the moments that…

People in this episode

Host: Tom Shea

Guests: Laney Crowell, Abby Tellam, Dina Fierro, Alex Edelstein

Topics covered

• out-of-home marketing
• experiential marketing
• brand building
• C-suite insights
• ROI in marketing

Keywords

• out-of-home
• experiential marketing
• C-suite leaders
• brand engagement
• marketing ROI

Mentioned in this episode

Organizations: Adgile, Shopify

Places: NYC

Explore listener stats, chart rankings, contacts and more on the Driving Performance podcast page.