Driving Performance

What’s your favorite condiment?If the answer is mayo, this episode is absolutely for you.Avery Hairston, VP of Marketing at Ayoh Foods, joins Adgile cofounders Max Flannery and Tom Shea to talk about growing up in a marketing family,navigating the startup world and cultivating a network, spending five years at Banza—eventually leaving as Director of Marketing, and how he landed at Ayoh Foods. Avery also dives into what it’s like marketing a brand co-founded by a public figure—Ayoh’s own internet-favorite chef Molly Baz. And yes… the boys do a live taste test of Ayoh Foods’ mayo right on the pod.If you want to learn about CPG marketing strategies and even how to break into marketing, give this a listen!Want more stories from top consumer founders, operators, and investors? Listen to Driving Performance on every channel!Spotify: https://open.spotify.com/episode/6Ec2ct1QXupmmjYd4SHJGQApple: https://podcasts.apple.com/us/podcast/driving-performance-season-s3e3-featuring-avery-hairston/id1691762698?i=1000738109345Youtube: https://youtu.be/qyLAui6qlx8Everywhere else: https://drivingperformance.transistor.fm/Adgile is the leading tech-enabled truck-side media company.Want to grow your brand?👉 Visit: https://www.adgile.co/

DRIVING PERFORMANCE S3 IS HERE!!!And to bless us with her presence for Episode 1 is none other than Lisa Guerrera, founder of Experiment Beauty and all-around delight to chat with.And she came equipped with ALL the lessons for her fellow founders.Lisa traces a childhood love of chemistry into a beauty brand built on proof, not hype.The Experiment Beauty positioning is simple and sharp: efficacy first—with aesthetics as the amplifier, not the excuse.“Everything you do has to ladder up to that.” It’s the north star that shaped product, messaging, and every brief.Early retail interest came fast—Sephora fast—but Lisa chose restraint over speed. “I’m glad we went slower,” she says, a rare founder sentence that paid off.That pause refined the pitch. The “ah-ha” moment: lead with what works, then package it beautifully. Advice from Lisa: know your pitch cold.Creators became the growth spark. Unprompted influencer love spiked Amazon and Google searches—proof that thoughtful seeding can power “effortless expansion.”Lisa has beef with fear-mongering and trend-chasing. As beauty’s self-appointed Chemistry Advocate™️, she’s dismantling the “chemistry = danger” stereotype (thanks Breaking Bad).Experiment shows you don’t have to choose. “Why not both?” Science and aesthetics—performance with a playful, shareable look.The result is a brand that scaled by message discipline, community ignition, and patient sequencing—less sprint, more compounding.Takeaways: go slower to go farther; let efficacy anchor every touchpoint; treat creators as a flywheel, not a tactic; educate instead of scaring; and when the consumer wants both, give them both.Want more stories from top consumer founders, operators, and investors? Listen to Driving Performance on every channel! Spotify: https://open.spotify.com/episode/0ST5rY87P7ORfPmnkYBqTb?si=-c0TAQhxS1eHt3wzu0cpZgApple: https://podcasts.apple.com/us/podcast/driving-performance-s3e1-featuring-lisa-guerrera-co/id1691762698?i=1000736149019 Youtube: https://youtu.be/8xgOZEEd56Q?si=A992h_0BGZhthYZYEverywhere else: https://drivingperformance.transistor.fm/Adgile is the leading tech-enabled truck-side media company.Want to grow your brand?👉 Visit: https://www.adgile.co/

Introducing Luke Schneider, founder of @firedeptcoffee! 🚨☕ As a retired firefighter, paramedic, and US Navy veteran, Luke was inspired by the vital role that coffee plays in helping firefighters stay alert through long shifts. FDC not only provides a growing selection of high-quality coffee but also supports injured first responders. Thank you for doing what you do, Luke!

Introducing Aisha Chottani, CEO and founder of Moment! Moment is loaded with adaptogens and mushroom powders, geared toward reducing stress and clearing brain fog, while leaving the bad stuff out of the equation (no caffeine, added sugar, or artificial flavors). Tune in to hear how Aisha absolutely just gets it right.

Loved chatting with @natashafedorowczak, who's steering the ship for @belliwellisnacks on the West Coast! 🚗 These gut-friendly, plant-based snack bars cater to IBS warriors 💪 they're gluten-free, dairy-free, low sugar, and certified low-FODMAP. We love BelliWelli!! 🙌 #BelliWelli #GutHealth #IBSAwareness

It was so great to have our friend Brian Folmer on the show! Founder of First Look and Distro Box (think Shark Tank in a box), an investor to numerous brands, and advisor to VC funds and accelerators, he's the ultimate entrepreneurial guru. Brands like New School Source, Cadence, BelliWelli, and Mosh owe their success to First Look.

Adgile Media Group is thrilled to introduce Tom First, the mastermind and CEO behind Culture Pop! Also as a founding partner at TF Ventures, Tom's beverage expertise is unparalleled. Tom was an investor in Health-Ade Kombucha, essential water, and he's also the founder of the iconic Nantucket Nectars!

Introducing Eli Weiss, previously Sr. Director of CX and Retention at Jones Road, currently VP of Retention Advocacy at Yotpo! As a leader in the CX space, he has a podcast called Down to Chat, a newsletter called All Things CX and Retention, and a guidebook called CX Unlocked with Gorgias. Loved chatting with this CX guru - tune in!