Driving Performance Season S3E12: Featuring Chris Tiffin, Founder & CEO of Aisle

About this episode

Chris Tiffin discusses his entrepreneurial journey and the founding of Aisle, a retail growth platform.

In this episode of Driving Performance, we sit down with Chris Tiffin—better known as Tiffin—founder of Aisle, the retail growth platform trusted by nearly 750 brands to turn real-world marketing into measurable in-store sales. Tiffin’s journey starts early. From running a high school landscaping business called *Weed Boys* to thinking he was headed for a finance and investment banking career, entrepreneurship was always close to home—his mother founded RunLites, after all. Everything changed when Supercoffee came to speak at his school. Tiffin slid into the founders’ DMs, landed an internship in 2017, dropped out of school, and quite literally lived on their couch. At Supercoffee, he ran the online business during a period of hypergrowth—helping scale revenue from $700K to $5M in just one year. But as the brand grew in retail, Tiffin noticed a major blind spot: once products hit store shelves, brands lost visibility into who was buying and why. That insight became the foundation for Aisle. We unpack how Tiffin raised capital before Aisle even had a product (including a legendary investor cold email involving a grocery receipt), why early attempts as a consumer-only rewards app…

People in this episode

Guest: Chris Tiffin

Topics covered

• entrepreneurship
• retail marketing
• startup growth
• data analytics
• capital raising

Keywords

• Aisle
• Chris Tiffin
• Supercoffee
• retail growth
• entrepreneurship
• data insights
• capital raising

Mentioned in this episode

Organizations: Aisle, Supercoffee, RunLites, Nuggs, Weed Boys

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