About this episode

This episode discusses how DTC brands can effectively utilize Connected TV advertising to enhance their marketing strategies, particularly in preparation for Q4.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Most DTC brands put the bulk of their paid budget where attention is thinnest. Viewers spend about 99 minutes per session on Connected TV and 8 minutes per session on social, yet only 9% of standard marketing budgets go to CTV. This episode is about closing that gap on CTV with the same measurement & targeting you get on social (starting at $7 CPMs!) Emily Huo built ad businesses at X (Twitter), Reddit, and Spotify, and now runs SMB advertising at Paramount. She walks through how a DTC brand actually gets onto Survivor, Landman, or RuPaul's Drag Race, what to spend, and how to know if it worked. Sign up for Paramount Ads Manager today. Get your brand on TV tomorrow. This episode, we get into: The seasonal play: build awareness over the summer, retarget in the fall, convert in Q4 Why you start broad on targeting and let the data tell you who is really watching, not the persona you imported from Meta The pixel setup that ties a TV impression to a site visit, a lead, or a purchase The geo holdout test for measuring halo effect with no third-party tools Why a 30-second unskippable spot changes how you tell a brand story…

People in this episode

Guest: Emily Huo

Topics covered

• Connected TV advertising
• DTC brand strategies
• Q4 marketing
• budget allocation
• targeting and measurement
• seasonal marketing

Keywords

• CTV
• DTC brands
• advertising
• marketing budget
• targeting
• measurement
• Q4 conversion
• seasonal play

Sponsors

Paramount Ads Manager

Mentioned in this episode

Organizations: Paramount, Twitter, Reddit, Spotify

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