S3 E07 - The Fear Is Fake: How to Finally Make the Leap with Kate Brookfield

About this episode

Kate Brookfield discusses her journey from high street agency to building her own personal brand in estate agency, addressing fears and strategies for success.

Season 3, Episode 7 | Estate Agency Mastery Kate Brookfield quit high street agency two years ago and built something entirely her own. She is honest, she is direct, and in this conversation she covers everything from the fear of leaving a stable income to the daily reality of running a personal brand as an estate agent. We talk about why her background in lettings gave her a relationship-first mindset that she believes sets her apart in sales, how she approaches content creation without chasing perfection, and what she wishes she had known before going self-employed. Kate also opens up about the moments of self-doubt that still show up, and what she actually does to move through them. If you are anywhere near the decision to go independent, or you are already out on your own and wondering how to grow your presence, this is the episode for you. Topics covered include personal branding, content strategy, authenticity in business, the mindset of self-employment, and building a client-facing presence that actually converts. Kate also names three agents worth following as you find your feet: Tanya Baker, Ollie Howard, and Sean Louise.

People in this episode

Host: Chris Buckler

Guest: Kate Brookfield

Topics covered

• personal branding
• content strategy
• authenticity in business
• mindset of self-employment
• client-facing presence

Keywords

• estate agency
• self-employment
• fear of leaving
• content creation
• sales mindset
• personal brand
• self-doubt

More episodes of EAM: Estate Agency Mastery with Chris Buckler

• S03 E12 - Stop Playing It Safe with Silvia Eldawi · June 11, 2026 · 60 min
• S3 E11 - Stop Getting Ready to Get Ready with Sian Miller · June 3, 2026 · 31 min
• S3 E10 - The Door Knocking Goldmine Most Agents Are Too Scared to Touch with Euan Williams · May 28, 2026 · 21 min
• S3 E09 - Nurture, Niche and Video with Mark Hinkins · May 21, 2026 · 25 min
• S3 E08 - The Boring Bits, Done Daily: Self-Employed Success with Oliver Ingles · April 23, 2026 · 27 min
• S3 E06 - What Nobody Tells You About Going Self-Employed in Estate Agency with Oliver Howard · March 31, 2026 · 28 min