S3 E11 - Stop Getting Ready to Get Ready with Sian Miller

About this episode

Sian Miller shares practical wisdom for launching an estate agency, focusing on community involvement and the importance of reviews.

Estate Agency Mastery | Season 3 Episode 11 In this penultimate episode of Season 3, we are joined by Sian Miller, personal estate agent, team builder and coach at The Agency UK, based in Sittingbourne, Kent. Sian brings raw, practical wisdom for anyone thinking about launching their own estate agency business, and she holds nothing back. We kick off with Sian's three non-negotiable starting points: getting rooted in your community, building genuine social proof through reviews, and hitting the ground running from day one. Sian breaks down exactly what community involvement actually looks like in practice, from tagging local coffee shops in your Instagram stories to building a local business directory that generated her ten instructions almost overnight. No expensive sponsorships, no glossy videography. Just authentic, consistent presence. On reviews, Sian shares her own experience of having hard-earned five star ratings knocked down by false one star reviews, and why that actually ended up working in her favour. She explains why Google reviews should be your primary focus, how to approach past clients for testimonials without breaching any agreements, and why a perfect five star…

People in this episode

Host: Chris Buckler

Guest: Sian Miller

Topics covered

• estate agency
• community involvement
• social proof
• self-employment
• productivity

Keywords

• estate agency
• community
• social proof
• Google reviews
• self-employed
• productivity
• testimonials

Mentioned in this episode

Organizations: The Agency UK

Places: Sittingbourne, Kent

More episodes of EAM: Estate Agency Mastery with Chris Buckler

• S03 E12 - Stop Playing It Safe with Silvia Eldawi · June 11, 2026 · 60 min
• S3 E10 - The Door Knocking Goldmine Most Agents Are Too Scared to Touch with Euan Williams · May 28, 2026 · 21 min
• S3 E09 - Nurture, Niche and Video with Mark Hinkins · May 21, 2026 · 25 min
• S3 E08 - The Boring Bits, Done Daily: Self-Employed Success with Oliver Ingles · April 23, 2026 · 27 min
• S3 E07 - The Fear Is Fake: How to Finally Make the Leap with Kate Brookfield · April 14, 2026 · 29 min
• S3 E06 - What Nobody Tells You About Going Self-Employed in Estate Agency with Oliver Howard · March 31, 2026 · 28 min