The Storytelling Formula That Sells for You

The Storytelling Formula That Sells for You

July 16, 2026 · 13 min · Episode 1650

About this episode

Lori Harder shares insights on how successful entrepreneurs integrate storytelling with selling to build trust and confidence.

Have you ever felt awkward trying to sell, like the moment you mention your offer people instantly tune out? In this Quickie, I'm sharing one of the biggest communication shifts I've learned after years of speaking on stages, hosting over 1,600 podcast episodes, and watching the best storytellers in the world. You'll learn why the most successful entrepreneurs don't separate storytelling from selling. They weave the two together so naturally that by the end of the conversation, people already know exactly how they can help. If you want to sell with more confidence, create deeper trust, and have people asking how they can work with you instead of feeling like you have to convince them, this episode is for you. Check out our Sponsors: Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy. Zazzle - Save 25% on your first order today at http://Zazzle.com with code EARN. Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit northwestregisteredagent.com/EarnFree and start using free resources to build something amazing…

Sponsors

Shopify, Zazzle, Monarch Money, Northwest Registered Agent, Wealthfront, Indeed

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