From $5 Tablecloth to Two Stores: Amanda Phoenix on Building Peak Moto | eCommerce Australia

About this episode

Amanda Phoenix shares her journey from a $5 tablecloth to running Peak Moto, Australia's leading women's motorcycle gear retailer.

FREE: Find out why you're brand isn't ranking in AI with a Remarkable Digital Free AIO Audit Here The best eCommerce Australia founder stories start with a problem nobody else has solved. Amanda Phoenix moved from Vancouver to Melbourne with $3,000 to her name, had a motorcycle accident, and sewed her first product from a $5 polka-dot tablecloth she bought at Spotlight. Today she runs Peak Moto - Australia's leading women's motorcycle gear retailer with stores in Melbourne and Brisbane and a fast-growing eCommerce store. In this episode of the Ecommerce Australia Podcast, Ryan Martin sits down with Amanda to trace the full founder journey: From living on a chicken farm in regional Victoria on a working holiday visa, to a presale campaign that flooded her Gmail with 200 orders in a single evening, to rage-quitting a marketing agency job and opening a 29-square-metre hole-in-the-wall with no running water and a four-hour daily limit imposed by the absence of a toilet. Amanda shares hard-won lessons on eCommerce SEO, finding the right marketing agency, why she walked away from wholesale (B2B) to go all-in on direct-to-consumer, how she negotiated her first commercial lease to exit…

People in this episode

Host: Ryan Martin

Guest: Amanda Phoenix

Topics covered

• eCommerce
• founder stories
• marketing
• direct-to-consumer
• community growth
• SEO

Keywords

• eCommerce
• founder journey
• marketing agency
• direct-to-consumer
• community growth
• SEO
• commercial lease
• bricks-and-mortar

Mentioned in this episode

Organizations: Peak Moto

Products: women's motorcycle gear

Places: Vancouver, Melbourne, Brisbane, Victoria

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