eCommerce Australia

Free SEO Audit HereConnect with Kate🎙 The Drive to Survive Effect: How Smart eCom Brands Are Winning Without Spending More on AdsMeta CPMs are up. Google is crowded. TikTok is unpredictable.So what if the real growth lever isn’t more performance spend… but better storytelling?In this episode of eCommerce Australia, Ryan Martin sits down with fractional CMO Kate Hughes (ex-BP, David Jones, Asahi, L’Oreal) to unpack what Drive to Survive can teach eCommerce brands about brand building, customer psychology, loyalty, and long-term growth.Because F1 didn’t just grow - it unlocked entirely new audiences.And your eCommerce brand can do the same.How storytelling expanded Formula 1’s audience (especially female buyers)Why content can unlock new customer segments without discountingThe mistake most eCommerce brands make when they rely only on performance marketingThe difference between brand marketing and performance marketingWhy short-term tactics stop working in crowded marketsHow to find “uncrowded channels” your competitors are ignoringHow to grow faster by partnering with brands that share your customerReal-world examples of brand collaborations that elevate both sidesWhy this strategy improves reach, SEO visibility, and customer trustHow to use reviews, comments and customer support to uncover growth gapsSimple ways to extract insight using AI toolsThe underrated churn question every eCommerce brand should be askingHow colour influences perceived value, luxury and trustWhy brand consistency matters more than constant creative refreshesSmall visual changes that can improve conversion rateWhy loyalty programs are rising again in retail and eCommerceWhat brands like Mecca understand about retentionHow loyalty gives you data, insight and long-term margin protectionIf you’re only optimising ads, you’re playing the short game.The brands that will win in 2026 and beyond are:Obsessed with their customerClear on their brand positioningConsistent in messageSmart about collaborationsInvesting in retention and loyaltyUsing storytelling to create emotional connectionGrowth isn’t just about traffic.It’s about mental availability.🧠 What You’ll Learn in This Episode🚗 The “Drive to Survive” Growth Lesson📉 Why Your Ads Feel More Expensive🤝 The Collab Shortcut🎧 Social Listening & Customer Insight🎨 The Psychology of Colour in eCommerce🔁 The Loyalty Comeback💡 The Big Takeaway

Free SEO Audit Here Ranged - Contact Them Here Connect With Jess on LinkedInReady to take your FMCG or eCommerce brand from DTC darling to retail powerhouse?In this must-listen episode, Jessica Gordoun, Managing Director of Ranged, reveals the exact strategy her team uses to get challenger brands like Funday and Muscle Nation stocked in Coles, Woolworths, Chemist Warehouse, and Costco, and keep them there.Whether you're bootstrapping an eCom brand or already hitting 7-figures online, this episode is your unfair advantage to land on the shelves of Australia’s biggest retailers.What retail buyers actually care about (hint: it’s not your Instagram following)Why most eCom brands fail in retail, and how to avoid itThe one mistake that can kill your range review before it startsHow brands like Funday hacked the Woolworths system in 3 monthsHow to tailor pack size, price point & marketing for omnichannel successWhy your eCommerce traction might be your greatest retail weaponThe ideal timeline to go from launch to retail-readyWhen NOT to pursue national retail, and whyJessica Gordoun is the Managing Director of Ranged, a specialist retail partner helping social-led and eCom-native brands scale into Australia's biggest retail channels. With previous leadership roles at Coles Local and The Reject Shop, Jess has sat on both sides of the buyer/supplier table and knows exactly what it takes to win.

Free SEO Audit Here Download BFCM Playbook (Profit Peak) HereConnect with Kat RamosBFCM Sales Were Up, So Why Did Profits Go Backwards for Aussie Brands?Black Friday Cyber Monday looked like a win for Australian eCommerce. Traffic was higher, orders increased, and sales days hit record levels.But when the dust settled, many brands realised something uncomfortable. Profits did not follow revenue.In this episode of eCommerce Australia, Ryan Martin is joined by Kat Ramos, Senior Growth Executive at Profit Peak, to unpack exclusive Australian BFCM data from Profit Peak’s newly released BFCM 2025 Playbook, and why so many brands sold more but kept less.This is a must-listen for Shopify store owners planning for BFCM 2026 and beyond.Kat breaks down the key findings from thousands of Australian orders, including:📈 300% uplift in daily net sales, Aussies were ready to spend🧲 426% increase in new customers, acquisition was aggressive🔻 16% drop in contribution margin, discounts and ad spend took their toll💸 New customers cost significantly more to acquire than returning ones⚠️ Many brands celebrated revenue before seeing their credit card billsThe result was busy stores, stressed cash flow, and thinner margins.This episode goes beyond post-mortems and into what winning brands did differently, including:Why blanket site-wide discounts hurt more than they helpHow to discount C and D stock without damaging your brandUsing bundles, mystery gifts, and AOV levers instead of deeper discountsWhy contribution margin beats ROAS as your North Star metricHow AI-driven product discovery delivered up to 350% higher contribution profit per sessionThe conversation also dives into how customer behaviour is shifting fast:TikTok as the top product discovery channel for Aussie shoppersGoogle still dominating first-click acquisitionEmail and direct traffic closing the saleEarly signals that AI-powered discovery will play a major role by 2026If your Shopify store relies heavily on Meta and Google alone, this episode will challenge your channel mix.If you are:Planning BFCM 2026Feeling margin pressure despite growing revenueDiscounting without a clear profit modelStruggling to connect ads, inventory, and product performanceThis episode will help you rethink how to grow profit-first, not just top-line.Kat Ramos is Senior Growth Executive at Profit Peak, helping Australian eCommerce brands connect product data, ad performance, and profitability so every team works toward the same margin goal.Revenue is vanity. Profit is strategy. And BFCM rewards the brands who prepare months in advance.🚨 What Aussie Brands Got Wrong This BFCM🧠 The Smarter BFCM Strategy That Actually Protects Profit🤖 AI, TikTok, and the New Aussie Shopping Journey📊 Why This Matters for Shopify Store Owners👥 About the Guest🔑 Key Takeaway

SEO AUDIT HEREContact ChannelWiz HereWhat if you could scale your eCommerce brand to $50M+ in sales without spending a cent on Google Ads?In this episode, we sit down with Doron Kushlin, founder of KG Group and ChannelWiz, to unpack one of the most incredible Australian eComm journeys you’ve never heard. From washing dishes in Perth to becoming one of the top marketplace sellers in the country, Doron breaks down exactly how he built a business that now moves 2,000+ orders a day purely through marketplace channels.If you’re still sinking budget into Meta and Google, but ignoring the power of Amazon, eBay, Kmart, Catch (RIP), and others… this is your wake-up call.How Doron built a $50M+ business without traditional digital adsWhy ChannelWiz is helping brands like Puma crush it on marketplacesThe exact turning point when eBay unlocked their first major growth waveHow to list products “the right way” on Big W, Kmart, Amazon & moreWhy bundling, relevance, and marketplace-specific content are keyDoron’s unfiltered thoughts on working with retailers (including getting banned!)What most founders get completely wrong about multichannel sellingThe future of Australian marketplaces and why the big shift is already hereeCommerce founders stuck in the Meta/Google ad treadmillBrands wanting to scale fast without increasing CACAnyone exploring tools like ChannelWiz to unlock multi-channel distributionDoron shares how ChannelWiz went from internal ops software to a growing powerhouse used by 70+ brands, and why they say yes to the right clients, and no to the wrong ones.

Free SEO Audit HereSpeak With Chelsea HereIf you’ve ever wondered how some Aussie eCom brands land features in Broadsheet, Inside Retail, or even The Today Show, this is the episode you can’t afford to skip.In this in-person conversation, we sit down with Chelsea Cucinotta, founder of Honey Buzz PR and former Nine News Melbourne Assistant to the Chief Of Staff, to unpack the exact strategies that help eCommerce brands punch above their weight in the media.Chelsea has helped brands like DX Diamonds, Underworks, and Alliance Francaise de Melbourne secure earned media coverage that drives real business impact, and today, she’s revealing how she does it.From campaign wins to the art of newsjacking, Chelsea shares why most founders are sitting on PR gold but doing nothing with it. Whether you’re launching a product, rebranding, or just want to become the go-to name in your niche, this episode is your playbook.🔥 In This Episode, You'll Discover:What earned media actually is, and why it's the PR strategy smart brands are doubling down onChelsea’s journalist-first approach to finding your story and making it media-readyHow she landed a Page 3 feature in The AgeThe common myths about PR that are costing eCom brands visibility and salesHow to turn trending news into national coverageThe difference between a good PR agency and a great one, and how to know when you’ve found the right fitWhen you should DIY your PR and when it’s time to call in an expertWhat media outlets like Broadsheet, The Today Show, and Inside Retail are actually looking for🚀 Who This Episode Is For:eCommerce founders launching a new product, rebrand, or campaignBrand marketers who want media exposure without paying for adsAgencies looking to expand their value-add with PR partnershipsFounders ready to become visible thought leaders in their industryBusiness owners who’ve thought “We should be in the media” but don’t know where to start🎯 Key Takeaway:“Best known beats best. But you need the right story, at the right time, to the right people.” Chelsea Cucinotta🛠️ Tools & Tactics Covered:NewsjackingProduct seeding/giftingCollaborations & brand activationsPR stunts & earned buzzPitching media like a journalist, not a marketer🕐 Now Is the Time:Black Friday and Cyber Monday are around the corner and journalists hate being pitched last minute. If you’re planning a campaign or want to be featured during peak sales season, this episode is your behind-the-scenes guide to doing it right.🔗 Links & Resources:💼 Learn more about Chelsea & Honey Buzz PR: https://www.honeybuzzpr.com📩 Contact Chelsea directly: hello@honeybuzzpr.com📱 Follow Honey Buzz PR on Instagram: @honeybuzzpr🧠 Discover eCom SEO growth strategies with Remarkable Digital: https://www.remarkabledigital.com.au/

Free SEO Audit HereTrendiiAaron Woolf - LinkedinWhat if your products could appear next to premium content your ideal customers already engage with?In this episode, Ryan sits down with Melbourne based founder Aaron Woolf, creator of Trendii, a product discovery and advertising platform that helps eCommerce brands connect with shoppers through lifestyle content, blogs, and even TV.Instead of interrupting customers with ads, Trendii integrates directly into the content they’re already consuming, making it easier for people to discover, click, and shop products that match what they’re seeing. Whether it's a celebrity wearing a certain outfit or a home styling article featuring a particular aesthetic, Trendii bridges the gap between inspiration and purchase.What Trendii actually is and how it functions as a discovery channel, not a search or intent-based tool.How Trendii partners with publishers (like Elle, Marie Claire, Nine and more) to embed shoppable links directly into content.Why fashion, homewares, and lifestyle brands are seeing strong results from this integrated approach.How Trendii uses AI to match retailer product feeds with relevant content in real time.Real world examples: From a small fashion brand getting featured next to a celebrity look, to Freedom using Trendii to align with The Block coverage.Why 85% of Trendii’s traffic is new customers, and what that means for growing DTC brands.eCommerce brand owners looking to diversify their marketing mix.Marketers who want to reach customers earlier in their buying journey.Retailers seeking alternatives to traditional paid ads that still drive qualified traffic.