How First-Party Shopify Data Cuts Meta Ad CAC by 30%
From eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection by Steve Hutt | Shopify and eCommerce Expert
May 12, 2026 · 35 min · Season 9 · Episode 459
About this episode
Tiago Costa discusses how first-party Shopify data can significantly improve Meta ad performance.
Your strongest Meta ads signal is sitting in Shopify, not the pixel, and most brands are leaving it untapped. In this episode, Tiago Costa, co-founder and CEO of FULLVENUE (the team behind Clustie), breaks down: The two AI-built audiences Clustie pushes into Meta: high-propensity buyers and 30-day LTV predictions Why first-party Shopify data beats pixel tracking now that privacy changes have weakened ad signals How brands are seeing 30% lower CPA and 70% ROAS lifts in days, not months Whether you're doing $1M years or $10M years, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-459/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify
People in this episode
Host: Steve Hutt
Guest: Tiago Costa
Topics covered
- Meta ads
- first-party data
- Shopify
- AI audiences
- ad performance
- eCommerce strategies
Keywords
- Meta ads
- Shopify data
- ad CAC
- AI audiences
- eCommerce
- digital marketing
- CPA
- ROAS
Mentioned in this episode
Organizations: FULLVENUE, Meta, Clustie, Shopify
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