How Products Get to Market Faster – and How AI helps Shoppers Find Them
About this episode
Chloë Thomas and Mark Howell discuss how product data and AI are transforming eCommerce and helping brands get products to market faster.
Mark Howell is the Director Retailers EMEA at Rithum, where they help the world’s leading brands and retailers list, market, fulfill, and optimise products across every major commerce channel – from catalog to consumer. Rithum’s single connected network now has over 40,000 brands, suppliers and retailers including Walmart, Marks & Spencer, Samsung, and many more. Before his decade at Rithum Mark spent 10 years at Tesco supporting all drop ship and marketplace sellers to list and launch on Tesco.com. In this episode, Chloe and Mark unpack the hidden engine behind modern eCommerce growth: product data. They explore how brands can get products to market faster, manage listings across multiple marketplaces, and prepare their data for the next wave of AI-powered shopping and search. Hit PLAY to hear these 5 big wins: 🤖 Why AI search is making product data more important than ever ⚡ The “time to online” metric that directly affects revenue 🛒 How to sell on multiple marketplaces without managing 20 separate stores 🔍 The product data mistakes that lead to costly returns 🧠 How leading brands structure data for both humans and AI shoppers 🚨 Why retailers are becoming stricter…
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