eCommerce MasterPlan
Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interv...
Insights from recent episode analysis
On the show
- expert voices1 ep
- Simon Payne1 ep
- Steve Willicott1 ep
Also: Hayley Jones, Roel Schatorjé, Faye Whitley, Nathan Rothstein, Joe Jaques, Bhavishya Ramchander, Latif Hamilton, Holly Daniels, Ankit Jadav, Douglas Holm, Kresse Wesling CBE, Yaël de Keijzer, Anna Atmis, Mark Howell, Tariq Kazemi, Dan Major, James Cowdale
Audience Interest
- customer acquisition strategies
- customer retention techniques
Podcast Focus
- interviews with eCommerce professionals
- successful online retailing insights
Publishing Consistency
- weekly episodes
- over ten years active
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Based on the show's feed history.
Built from
By chart position
- 🇳🇴NO · Marketing#234.4K to 54K
- 🇬🇧United Kingdom · Marketing#1044.3K to 53K
- 🇻🇳VN · Marketing#283.3K to 41K
- 🇹🇭TH · Marketing#511.4K to 18K
- 🇸🇪Sweden · Marketing#93773 to 9.5K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
16K to 196K🎙 Weekly cadence·641 episodes·Last published 4d ago - Monthly Reach
Unique listeners across all episodes (30 days)
32K to 392K🇺🇸71%🇳🇴8%🇬🇧8%+5 more - Active Followers
Loyal subscribers who consistently listen
18K to 216K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 10/26/26 |  How Carwow Uses AI to Test, Learn, and Scale Faster | Roman Petrochenkov is the Head of Marketing & Media Analytics at Carwow. Carwow is a one-stop shop for changing your car – offering customers the ability to a buy a new or used car, or sell their existing vehicle. Founded in 2013 they now operate in the UK, Germany and Spain. In 2024 they grew 50% with nearly £3 billion worth of cars bought on the site, and £1.8 billion of cars listed for sale through the Sell My Car service. Roman is back on the show to share how Carwow is using AI across the business, from speeding up experimentation to building smarter, more reliable workflows. We explore what happens when AI moves from a useful tool to a core part of how an eCommerce team works – including the surprising impact on workload, productivity and growth. Hit PLAY to hear: 🤖 How Carwow got its teams experimenting with AI at scale ⚡ Why AI has taken Roman’s team from 10 projects to 50 🛠️ The secret to making AI tools actually useful: the “harness” 💷 Why you should NOT let AI directly control your Google Ads 🚀 How AI can make eCommerce testing 10x cheaper 🧠 The surprising downside of AI: why doing more can leave teams more exhausted Key timestamps to dive straight in: [05:31] One-on-one adoption strategy [09:00] Consolidating AI Tools at Work [11:25] Choosing the right tools for teams [14:47] Discussing sustainability and resource use [17:08] Using AI for different tasks [22:42] Evaluating the idea process [23:17] Mental exhaustion from constant AI work [25:04] Listen to Roman’s Top Tips! WAX - Get your free personalised demo, and 2 months free >>> https://ecmp.info/waxFull episode notes here: https://ecmp.info/618--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy | 31m 28s | ||||||
| 10/19/26 |  Agentic Marketing – How to Make It Work for You | Phil Draper is the CEO at Manago AI an AI-powered Customer Engagement Platform for modern marketer, which means he’s deeply involved in working out how AI can best support eCommerce brands to do more powerful marketing. In this episode, Phil and Chloe explore how agentic AI can help eCommerce teams implement more of their marketing strategy, analyse data faster, and uncover new opportunities for growth. They also discuss what separates the businesses getting real value from AI from those still using it for basic tasks. Hit PLAY to hear these 5 big wins: 🤖 Why agentic AI is more than just generating better copy 📈 How AI could help you implement 75–80% of your marketing strategy 🔍 The overlooked power of AI for faster, deeper data analysis 🔗 Why connecting multiple data sources can unlock new growth insights 🧠 The mindset that separates AI experimenters from AI leaders ⚡ How to turn AI's speed into a real eCommerce growth advantage Key timestamps to dive straight in: [04:48] Adapting eCommerce Tactics [06:42] Trusting autonomous marketing systems [11:32] Using AI in marketing strategies [13:27] Evolution of abandoned cart campaigns [18:48] Using AI for data tasks [21:48] Integrating diverse data for insights [23:14] Listen to Phil’s Top Tips! [31:55] Episode sponsored by Manago AI. Get a demo or free trial today at https://manago.ai/ Full episode notes here: https://ecmp.info/617 Episode sponsored by Manago AI. Get a demo or free trial today at https://manago.ai/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy | 35m 32s | ||||||
| 10/12/26 |  Subscription Growth: How JOMO Club Turns Discovery Into Repeat Customers | Gemma Mills is the Founder of JOMO Club, the UK's Leading Alcohol-Free Drinks Discovery Club. Founded in 2022, they’ve already sold over £1million of product via their Shopify store. In this episode, Gemma shares how JOMO Club has evolved from a subscription discovery box into a wider eCommerce business. She also reveals how they use events, digital marketing and customer insight to keep growing as the market changes. Hit PLAY to hear: 🚀 How JOMO Club grew beyond its subscription box 🔍 Why product discovery can become a powerful growth strategy 📈 How to adapt your eCommerce strategy as your market matures 🎪 5 ways to make your next eCommerce event more successful 💰 How to track the real ROI of in-person events 🔄 Why combining digital and physical touchpoints can drive growth Key timestamps to dive straight in: [04:48] Starting JOMO Club and eCommerce [08:21] Running the business with family [13:30] Transitioning to Virtual Events [15:04] Engaging and effective trade show presence [19:22] Setting up versatile event spaces [22:14] Listen to Gemma’s Top Tips! Full episode notes here: https://ecmp.info/616--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy | 31m 00s | ||||||
| 10/5/26 |  How DeviantArt Turned a 26-Year-Old Community Into a £23m Marketplace | Liat Karpel Gurwicz is the Chief Revenue Officer at DeviantArt. A digital art marketplace and community. Founded in 2000 they pivoted completely to the marketplace model in 2023, and in 2025 had over 265,000 buyers spending £23million via their platform. In this episode, Liat shares how DeviantArt is turning its huge community of artists and art lovers into a thriving creator economy, while keeping the community at the heart of the business. She also reveals how they approach monetisation, global expansion and AI without losing sight of their core values. Hit PLAY to hear: 🎨 How DeviantArt turned a huge community into a thriving marketplace 💰 Why DeviantArt removed programmatic ads to put creators first 📈 The “stairway to growth” helping creators unlock new revenue streams 🔄 Why 55%+ of first-time buyers return to the same creator 🌍 How DeviantArt is tackling global growth through localisation 🤖 DeviantArt’s practical approach to AI-generated art Key timestamps to dive straight in: [04:37] Balancing community and eCommerce [08:22] Supporting creators with new sales options [10:44] Supporting Artists on DeviantArt [15:27] Community growth and creator tools [18:47] Expanding localization efforts [23:44] AI art policies and user options [26:43] Listen to Liat’s Top Tips! [36:17] Episode sponsored by DeviantArt. Find out more here >>> https://www.deviantart.com/ Full episode notes here: https://ecmp.info/615 Episode sponsored by DeviantArt. Find out more here >>> https://www.deviantart.com/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy | 33m 53s | ||||||
| 9/28/26 |  Mick’s Garage: Scaling to 25,000 Orders a Month with Custom eCommerce Technology | Ciaran Crean is the co-founder & CEO at Mick’s Garage a car parts & accessories store. Founded in 2004 they now sell regularly via their custom website into over 34 countries. With over 10 million listings the range has expanded way beyond just car parts now including far more categories like outdoor sports equipment, camping gear, and roof racks – all meaning they ship a whopping 25,000 orders a month on average. Mick’s Garage has built its growth around keeping its technology and development in-house, allowing the team to experiment quickly with new verticals, improve the customer experience and test new ideas. In this episode, Ciaran shares how they approach AI, product data, international expansion and the operational challenges of running a 10-million-product eCommerce business. Hit PLAY to hear: 🚀 How Mick’s Garage scaled to 25,000 orders a month 🛠️ Why custom tech became essential for 10M+ product listings 🌐 How dedicated websites helped unlock new growth opportunities 📈 The playbook for taking new verticals from paid ads to SEO growth 📦 Why Mick’s Garage moved away from direct supplier fulfilment 🤖 How they’re using AI to help customers find the right products Key timestamps to dive straight in: [04:30] Building custom eCommerce solutions [07:06] Launch of dedicated UK website [10:16] Launching and Growing New Verticals [14:11] Revenue sources and supply chain management [20:18] Efficient order processing system [22:35] Using AI for customer engagement [24:20] Listen to Ciaran’s Top Tips! Full episode notes here: https://ecmp.info/614--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy | 32m 51s | ||||||
| 9/21/26 |  Using Product Discovery to Create a Better Shopping Experience and Drive Growth with Next’s Jay O’Neill | Jay O’Neill was Product Manager of Product Discovery at Next, one of the UK’s most successful high street retailers focused on fashion and homewares. Jay specialises in growth through digital marketing, CRO, and tech stack optimisation. He scaled soak.com from £2 to £80million, drove digital growth at Holland & Barrett, and took Bathroom Mountain from £0 to £40million in 18 months. In this episode, returning guest Jay shares what he learned from leading Product Discovery at Next, from getting the foundations of product data right to using AI and search insights to uncover new growth opportunities. He also explains how eCommerce teams can make product discovery work harder across SEO, PPC, onsite search and the wider customer journey. Hit PLAY to hear: 🔎 Why product discovery is now much bigger than onsite search 📊 The 20% of product attributes that deserve your attention 🤖 How AI can uncover valuable insights hidden in search data 🛍️ Why better product data should come before better tech 📈 How to turn emerging product trends into SEO and sales opportunities 🧹 The surprising reason you should regularly clean up your search rules Key timestamps to dive straight in: [03:09] AI in product discovery [06:16] Dealing with data silos [10:34] Using AI to analyze search data [14:42] Improving search and utilizing chatbots [16:27] Choosing the right chatbot provider [19:26] Leveraging domain authority for SEO [23:33] Listen to Jay’s Top Tips! Full episode notes here: https://ecmp.info/613 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy | 34m 16s | ||||||
| 9/14/26 |  How Clothes Doctor Is Growing with Smarter Subscriptions, AI, and Sustainability | Janis Thomas is the CMO at Clothes Doctor, a fast-growing UK clothing-care brand selling premium laundry and fabric-care products. Founded in 2017, they are now a 7 figure business selling via wholesale, Amazon and their Shopify store. Janis shares how Clothes Doctor has built a multi-channel growth engine while staying focused on making clothing care easier and more sustainable. She also reveals the marketing lessons, challenges and opportunities that come with scaling a fast-growing eCommerce brand beyond its Shopify store. Hit PLAY to hear: 🔄 Why adding a subscription isn’t enough — and the question you should ask first 📈 How to attract higher-quality customers who stick around 🤖 How Clothes Doctor uses AI to do more with a small team 💡 Janis’s approach to getting better results from ChatGPT 🌱 Why sustainability alone may not be enough to win new customers 📦 How two very different subscription products can drive growth in the same business Key timestamps to dive straight in: [03:55] Challenges in media subscriptions [07:04] Caring for clothes longevity [11:28] Using Sidekick with Shopify [14:35] Launching Seasonal Care Subscription Box [17:30] Discussing laundry product varieties [20:38] Joining a sustainable brand [24:29] Listen to Janis’s Top Tips! Full episode notes here: https://ecmp.info/612--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy | 31m 10s | ||||||
| 9/7/26 | product dataAI in eCommerce+3 | Mark Howell | RithumWalmart+3 | — | eCommerceAI search+5 | — | 39m 21s | ||
| 8/31/26 | DTC brand growtheCommerce strategies+4 | Tariq Kazemi | BLD BROShopify+1 | Birmingham | BLD BRODTC brand+7 | — | 33m 46s | ||
| 8/24/26 | CFO strategiesDTC brand growth+4 | Dan Major | Shopify | — | CFODTC+5 | — | 34m 04s | ||
| 8/17/26 | menswear brandcommunity building+4 | James Cowdale | &SonsShopify+1 | UKAustralia | menswearcommunity+6 | — | 34m 45s | ||
| 8/10/26 | purpose-driven brandingeCommerce growth+3 | Jonatan Ehn | Asket | StockholmLondon | AsketeCommerce+7 | — | 32m 06s | ||
| 8/3/26 | eCommerce growthSEO strategy+4 | Jennifer Bailey | women's shoes for bunionsCalla Shoes+1 | 92 countries | Calla ShoesSEO+6 | — | 37m 57s | ||
| 7/27/26 | pre-loved marketeCommerce strategy+4 | Andy Ostcliffe | ChieflyOxfam+3 | UKGhana | pre-loved fashioncharity retail+5 | — | 45m 53s | ||
| 7/20/26 | eCommerce growthluxury fashion+4 | Holly Daniels | CULT MIADrapers+2 | — | CULT MIAluxury fashion marketplace+6 | — | 31m 17s | ||
| 7/13/26 | eCommerce technologyDTC brands+4 | Ankit Jadav | Portmeirion GroupSpode+4 | — | eCommerceDTC+6 | — | 33m 08s | ||
| 7/6/26 | eCommerce operationsAI automation+4 | Douglas Holm | classic men’s shoesMyrqvist+1 | SwedenNorway+2 | MyrqvistAI automation+7 | — | 33m 21s | ||
| 6/29/26 | sustainabilityregenerative business+4 | Kresse Wesling CBE | Elvis and KresseShopify+1 | Londonvineyard | sustainable accessoriesethical homewares+5 | — | 37m 50s | ||
| 6/22/26 | eCommerce mistakesbusiness lessons+4 | — | eCommerce MasterPlan | — | eCommercebusiness mistakes+5 | — | 44m 14s | ||
| 6/15/26 | AI shopping assistantseCommerce experience+3 | Yaël de KeijzerAnna Atmis | eCommerce MasterPlan | — | AIeCommerce+5 | Doofinder15-day trial | 38m 15s | ||
| 6/8/26 | SEO strategyeCommerce growth+4 | Latif Hamilton | SpirithoodsShopify+1 | 2009 | SEOfashion strategy+6 | — | 41m 57s | ||
| 6/1/26 | sustainable retailresale commerce+5 | Simon Payne | Sole ResponsibilityVinted+1 | EuropeUK | sustainable fashionresale+7 | — | 32m 24s | ||
| 5/25/26 | eCommercestorytelling+4 | Steve Willicott | Uncle Matt's HatsShopify | — | eCommercestorytelling+5 | — | 32m 08s | ||
| 5/18/26 | email marketingseasonal strategy+5 | Hayley Jones | 13 Moon JournalMoon Phase Studios+2 | — | Moon Phase Studiosemail marketing+6 | — | 29m 39s | ||
| 5/11/26 | DTC to B2B transitioneCommerce scaling+3 | Roel Schatorjé | erasable stone paper notebooksMOYU | Europe | MoyuB2B sales+5 | — | 30m 17s | ||
| 5/4/26 | eCommerce growthprofit strategies+4 | expert voices | eCommerce MasterPlan | — | eCommerceprofits+5 | — | 55m 03s | ||
| 4/27/26 | eCommerce growthcommunity marketing+4 | Faye Whitley | The Original Bee Revival KitBeevive+1 | UK | eCommerceBeevive+6 | — | 36m 01s | ||
| 4/20/26 | eCommerce successcore product focus+5 | Nathan Rothstein | Project RepatShopify+2 | — | eCommerceProject Repat+8 | — | 28m 27s | ||
| 4/13/26 | eCommercetoy industry+5 | Joe Jaques | Jaques of LondonShopify+1 | — | eCommercetoys+8 | — | 36m 29s | ||
| 4/6/26 | sustainable fashionconsumer behavior+5 | Bhavishya Ramchander | ForbesBusiness Insider+2 | — | sustainabilityfashion+6 | Reloom | 33m 10s | ||
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Distribution & Reach
About the show, platforms, and key insights.
Distribution & Reach
About the show, platforms, and key insights.
Key insights
What the show covers
- interviews with eCommerce professionals
- successful online retailing insights
- business growth strategies
- practical advice for retailers
Audience interests
- customer acquisition strategies
- customer retention techniques
- eCommerce success stories
- insights from industry experts
Platform reach
- available on major podcast platforms
- growing audience base
- international guest diversity
- focus on eCommerce community
Publishing consistency
- weekly episodes
- over ten years active
- 621 total episodes
- reliable content schedule
Chart history for eCommerce MasterPlan
Peaked at #23 in Norway, currently #23 in Norway.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| Norway | — | #23 | #23 | — |
| VN | — | #28 | #28 | — |
| TH | — | #51 | #51 | — |
| Finland | — | #92 | #92 | — |
| Sweden | — | #93 | #93 | — |
| PL | — | #101 | #101 | — |
| United Kingdom | — | #104 | #104 | — |
| Denmark | — | #144 | #144 | — |
| SA | — | #153 | #153 | — |
| Ireland | — | #157 | #157 | — |
| TR | — | #190 | #190 | — |
Chart Positions
11 placements across 11 markets.
Chart Positions
11 placements across 11 markets.