How to Grow Profits in 2026

About this episode

Chloë Thomas leads a panel discussion on strategies for eCommerce brands to grow sales and profits in 2026.

In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a recent webinar focused on one big question: How can eCommerce brands grow both sales and profits in 2026? Chloe is joined by three expert voices from very different areas of eCommerce – promotions, CRO and experimentation, and growth strategy – to explore what’s really driving performance right now. From intelligent offers and smarter discounting to experimentation, retention, and measuring what truly matters, this is a practical, insight-packed conversation designed to help you grow more efficiently in 2026. Hit PLAY to hear: Why most brands are losing money with discounts (and how to fix it) 💸 The simple shift that separates demand creation vs demand capture 🎯 How to stop pouring budget into a “leaky bucket” of customers 🪣 The truth about conversion rate – dead metric or still king? 📊 How to grow sales AND profit at the same time (yes, really) 📈 The #1 mindset top brands use to consistently improve performance 🧠 Key timestamps to dive straight in: [07:55] Intelligent Offers [19:15] The advice I've been giving most often to brands to help them improve their profits…

People in this episode

Host: Chloë Thomas

Guest: expert voices

Topics covered

• eCommerce growth
• profit strategies
• discounting
• conversion rate optimization
• customer retention
• performance measurement

Keywords

• eCommerce
• profits
• sales growth
• discounts
• CRO
• customer retention
• performance metrics

Mentioned in this episode

Organizations: eCommerce MasterPlan

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