Episode 065: Joe Christie, Owens Corning
About this episode
Joe Christie discusses the intersection of history and business strategy, emphasizing the importance of credibility in B2B sales.
Joe Christie is a Business Strategy & Decision Making alumnus, manager at the building materials giant Owens Corning , and a history buff. He joins us this month to discuss the value of a history degree in business, the opportunities his MBA provided him, and how B2B sales is a bit like a repeated game, where credibility is central to each party receiving their best outcome. Joe innately understands that being transactional in business relationships has a way of following you around and leads to credibility issues that are often hard to outrun. His answer is investing in these relationships and gaining the kind of reputation necessary to build long-term mutual success. History can teach us many things, if we chose to listen in.
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- Episode 072: Dr Brian Thompson, DePaul University
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- Episode 069: Pat Petersen, Avanade
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