For the culture with Marcus Collins

About this episode

The episode explores the power of culture in influencing ideas and movements, featuring insights from Marcus Collins.

Aviso: Esta es la versión original de la entrevista en inglés. También puedes escuchar la versión doblada en español por la IA. Have you ever wondered why some ideas catch fire, rallying crowds, sparking movements, transforming the way we think, while others, seemingly just as wise or creative, quietly fade into oblivion? That's the main topic of this week's program, where you'll learn how to unlock the hidden force driving what spreads and what stalls: culture. Together, we'll explore why the power to influence and inspire doesn’t just lie in the quality of our ideas, but in understanding the worldviews that bind us together. By listening, you’ll discover practical ways to tap into your own “cultural subscriptions,” harness the energy of the groups you belong to, and become a change agent—at work, in your projects, or in life itself, no matter where you’re starting from. And guiding us on this journey is the brilliant Marcus Collins. Marcus Collins is not only a leading brand strategist and thinker, but a marketing professor at the University of Michigan’s Ross School of Business who’s helped shape the identities of some of the world’s most iconic brands, including Apple…

People in this episode

Hosts: Quique Gonzalo, Jeroen Sangers de Efectividad KENSO

Guest: Marcus Collins

Topics covered

• culture
• influence
• marketing
• branding
• change agent

Keywords

• culture
• influence
• branding
• marketing
• change agent
• Beyoncé
• For the Culture

Mentioned in this episode

Organizations: University of Michigan’s Ross School of Business

Books & works: For the Culture, El poder de la cultura

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