Ep 124: Rethinking Content Discovery and Responsible Innovation with Daniel Sieberg

Ep 124: Rethinking Content Discovery and Responsible Innovation with Daniel Sieberg

June 26, 2026 · 53 min

About this episode

Daniel Sieberg discusses the evolution of Screen Genius and the importance of responsible AI in content discovery.

Daniel Sieberg, co-founder and CEO of Screen Genius, joined the show to discuss how his company is building what he calls a universal navigation layer for human curiosity. Coming from over a decade in broadcast journalism followed by six years at Google, Daniel brings a distinctive perspective on how we search, discover, and consume content. Screen Genius started as a B2C streaming guide and pivoted into a B2B discovery-as-a-service platform, helping companies with large digital catalogs, from books and art to retail and food, surface more relevant recommendations through conversational, intent-driven AI. The conversation covers the gap between what recommendation engines promise and what they actually deliver, the importance of building AI responsibly by design, and the concept of "Gen T," generation transition, as a framework for shared human responsibility in shaping where AI goes next. Keywords Daniel Sieberg, Screen Genius, discovery as a service, recommendation engines, conversational search, semantic tagging, human-centric AI, responsible AI, paradox of choice, content discovery, B2B middleware, personalization, digital catalogs, Gen T, generation transition, Google News…

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