S3 E6 #72 "Pay to Play"

S3 E6 #72 "Pay to Play"

May 12, 2026 · 55 min · Episode 72

About this episode

The episode discusses building a healthier business ecosystem in Polk County and questions the 'pay to play' culture affecting small businesses.

This episode is an honest conversation about what it will take to build a healthier, more collaborative business ecosystem in Polk County — one where the goal is not just a win-win, but a win-win-win: good for the organization, good for the business, and good for the community. Dan Thumberg and Chrissanne Long dig into a difficult but important question for Polk County’s business and civic community: Are we building relationships that are truly mutually beneficial, or have too many small businesses been pulled into a “pay to play” culture where visibility, access, and opportunity come with unclear expectations and little real reciprocity?

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