137. Think Like A CEO: From Founder To CEO with Joseph Frost
About this episode
Joseph Frost discusses the transition from founder to CEO and the importance of adapting leadership styles for business growth.
Ever feel the pull to “think like a CEO” while your founder instincts crave speed, risk, and fresh ideas? We sit down with Joseph Frost - idea guy, fractional futurist, and builder of multiple seven-figure businesses in parallel - to unpack why the traits that start companies rarely match the traits that scale them, and how to bridge that gap without losing your spark. We start with values and purpose - freedom, nonconformity, and a long journey toward create and inspire - then draw a clean line between three leadership phases: the founder who proves the model, the scaler who builds systems and teams, and the CEO who sets simple vision and delivers steady results. Joseph explains why so few people inhabit all three roles well, and how to time your evolution or your handoff. Along the way, we break down the rise of fractional leadership and why startups can now embed true C-suite execution from day one. Fractional CMOs, CFOs, and COOs aren’t consultants; they’re accountable leaders who compress learning curves and make senior talent accessible. From there, we get practical about talent and growth. Joseph shares how he develops two very different groups: veteran CMOs who must learn…
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