EP 120: We Fired 30 People and Nothing Changed
About this episode
Hector Hughes discusses the impact of cutting a marketing team on sales and his journey to creating a digital detox retreat business.
A growth lead at a fast-scaling startup admits the truth: his old company cut a 30-person marketing and sales team, and sales didn't change at all. In this episode, Hector Hughes explains why a year of growth work, SEO, conversion rate optimization, and endless website testing achieved almost nothing, and how that failure led him to build Unplugged, a digital detox retreat business now serving thousands of guests across the UK and Spain. He breaks down why "tracking everything results in trac...
More episodes of Embracing Marketing Mistakes
- One Tweet About Sleeping Beauty Ended in Death Threats
- EP 127: Professor Jim Macnamara Says Most Of The PR Industry Is Still Measuring The Wrong Thing
- He Asked for Honest Feedback. Then Never Spoke to Me
- EP 126: The Emotion Behind Every B2B Purchase Nobody Markets To - Talia Wolf
- EP 125: The PR Launch That Cleared The Building
- EP 124: He Built His Own AI Company Then Shut It Down
Explore listener stats, chart rankings, contacts and more on the Embracing Marketing Mistakes podcast page.