Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Est. Listeners
Based on iTunes & Spotify (publisher stats).
- Per-Episode Audience
Est. listeners per new episode within ~30 days
10,001 - 25,000 - Monthly Reach
Unique listeners across all episodes (30 days)
25,001 - 75,000 - Active Followers
Loyal subscribers who consistently listen
15,001 - 40,000
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Reach across major podcast platforms, updated hourly
Total Followers
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
EP 109: The Tweet That Broke Yorkshire Tea with Dom Dwight
May 5, 2026
52m 20s
The Expensive Mistake of Starting a Shop You Don’t Believe In
Apr 30, 2026
6m 25s
EP 108: Why 95% Of Buying Happens On Autopilot
Apr 28, 2026
56m 09s
The Weight We Carry: Authenticity and Mental Wellbeing in Corporate Life
Apr 23, 2026
3m 22s
EP 107: Award-winning ads stopped driving growth says Steve Harrison
Apr 21, 2026
46m 10s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/5/26 | EP 109: The Tweet That Broke Yorkshire Tea with Dom Dwight | Dom Dwight joins Embracing Marketing Mistakes to share the reality of building a challenger brand that people genuinely care about. Across 18 years at Bettys and Taylors of Harrogate, Dom helped turn Yorkshire Tea into one of the UK’s most loved brands by backing creative risk, trusting people and stripping out layers of sign-off. In this episode, he talks candidly about the resistance that comes with brave marketing decisions, the value of long-term agency relationships and why safe ideas of... | 52m 20s | ||||||
| 4/30/26 | The Expensive Mistake of Starting a Shop You Don’t Believe In | What happens when you pour your heart and money into a business you’re not truly passionate about? In this episode, we hear the candid story of Louise, who launched a bricks-and-mortar craft shop while juggling three kids and a career in IT project management. She opens up about: Growing up in an entrepreneurial family in Northern IrelandWhy she started a business that never really aligned with her interestsThe hard lessons she learned running a shop with no profitThe turning point when a men... | 6m 25s | ||||||
| 4/28/26 | EP 108: Why 95% Of Buying Happens On Autopilot | Most marketers believe customers think carefully before they buy. Behavioural science shows that 95% of buying happens on autopilot, driven by subconscious shortcuts rather than logic. In this episode of Embracing Marketing Mistakes, Nancy Harhut explains why framing, anchoring and presentation matter more than information. She shares real examples where small changes doubled results without changing the product. Nancy is the author of Using Behavioural Science in Marketing and founder of HBT... | 56m 09s | ||||||
| 4/23/26 | The Weight We Carry: Authenticity and Mental Wellbeing in Corporate Life | Mental health neglect emerges as the most impactful career mistake, affecting happiness, security, and stability in both personal and professional realms. Many people recognise mental health issues too late, silently carrying burdens that significantly impact their relationships and performance. Authentic Alex shares her story. • Tendency to ignore mental health concerns until they become impossible to dismiss • Personal anecdote about a friend struggling silently despite having a busy career... | 3m 22s | ||||||
| 4/21/26 | EP 107: Award-winning ads stopped driving growth says Steve Harrison | Steve Harrison has spent over 40 years in advertising. He rose to Creative Director at Ogilvy, then founded Harrison Troughton Wunderman, building one of the most awarded direct marketing agencies in the world and winning 18 Cannes Lions. In this episode, Steve argues the industry lost effectiveness when it stopped focusing on selling and started chasing societal impact. He explains why award-winning work stopped delivering commercial results and why purpose messaging rarely stuck with consum... | 46m 10s | ||||||
| 4/16/26 | What Losing a £10K Tape Taught This BBC Journalist | Veteran tech journalist Spencer doesn’t hold back in this refreshingly honest episode filled with media mishaps and marketing missteps. From confidently predicting the iPad would never take off to losing £10,000 worth of BBC footage in a single stairwell accident, Spencer shares the kind of hard-earned lessons that come from real-world chaos. It’s a funny, cringe-worthy, and surprisingly relatable look at how fast things can go wrong behind the scenes. You’ll hear what really happens when pro... | 7m 46s | ||||||
| 4/10/26 | EP 106: Ant Cousins Explains Why Handing Empathy to AI Almost Went Wrong | In this episode of Embracing Marketing Mistakes features Ant Cousins unpacking a moment where trusting AI with empathy nearly caused real harm. Ant Cousins is Vice President of Product at Meltwater and has spent over 25 years working across defence, public safety and AI. He previously advised the UK Ministry of Defence in Iraq and Afghanistan, worked in counterterrorism and strategic communications, and later led AI efforts to combat misinformation. Broadcasted live, the conversation capture... | 1h 03m 43s | ||||||
| 4/9/26 | The Costly Hiring Habit That Nearly Broke Sarah Clay’s Business | Ever hired someone just because you clicked with them? You are not alone. In this candid episode, our guest admits to recruiting based on personality instead of business needs. The result was duplicate roles, major skill gaps, and tough decisions that still sting years later. From letting go of an “amazing assistant” before the pandemic, a decision they still regret, to realizing the need for complementary skills over similar personalities, this is an honest look at one of entrepreneurship’s ... | 3m 33s | ||||||
| 4/2/26 | How My Coca-Cola Site Tour Ended in Disaster - Richard Shotton | Marketing mistakes happen to everyone, even the so-called experts. We’ve seen everything from press releases that accidentally went viral for the wrong reasons to brand names so complicated even the CEO couldn’t spell them. But there’s something weirdly therapeutic about sharing these messes. One guest summed it up perfectly. If you’re only testing stuff you already know will work, you’re not really testing. The risk is tiny when something flops. The reward if it works is huge. So why are so ... | 4m 25s | ||||||
| 3/31/26 | EP 105: The Email That Destroyed 30 Years Of Customer Loyalty - Roger Dooley | One email rewrote “lifetime” loyalty and turned Carnival’s most devoted customers against the brand. In this episode, neuromarketing pioneer Roger Dooley breaks down the background to that decision, the Royal Caribbean photo-op disaster, and how AI could have stopped both. For twenty years, Roger has been inside the rooms where these calls are made, teaching companies how real human brains work in marketing, loyalty and crisis communication. He shares how, until recently, only big brands wit... | 55m 59s | ||||||
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| 3/26/26 | How A PR Exec Survived Lads’ Mags, a Riot, And A Near-Top Gun Airspace Incident | What happens when the person paid to pitch stories decides to live them instead? We pull back the curtain on 90s Soho PR, where relationships were built over ringing landlines, long lunches, and last-minute invitations, and where the distance between press release and personal risk got uncomfortably thin. From beer brands and lads’ mags to editors who wanted proof you’d done the crazy thing you pitched, we trace how a career at the edges turned into a catalogue of hard-won lessons. The ride ... | 7m 03s | ||||||
| 3/24/26 | EP 104: Why Liquid Death and Guinness Highlight Their Flaws with Phill Agnew | Behavioural tactics collapse more often than marketers admit. Phill Agnew joins us again to expose the shortcuts that fail, the ones that hold up under pressure, and the science senior marketers can actually trust. Phill is the creator and host of Nudge, one of the most respected behavioural science podcasts in marketing. He is known for turning academic research into practical tools used by senior marketers, founders and brand leaders. His work blends storytelling with evidence, backed by re... | 56m 34s | ||||||
| 3/19/26 | We Printed 50,000 Catalogues... With the Wrong Phone Number. | Ever had that stomach-sinking moment when you realise you've made a massive, irreversible mistake? Try 50,000 glossy brochures printed with the wrong phone number. One poor marketer handed over a random pensioner’s number to the public, then had to hire temps to stick the correct digits on every single copy by hand. It only got worse from there. Mail merge cock-ups that sent rival names to customers and a sixty grand exhibition display with a typo you couldn’t cover up with gaffer tape. Bruta... | 8m 44s | ||||||
| 3/17/26 | EP 103: From Fax Nightmares to AI: Staying Future Ready with Alistair Frost | A single fax almost caused a multimillion pound pricing collapse. Yet the story is only the starting point. This episode goes much deeper into how marketers cope with relentless technological change and why so many professionals feel overwhelmed. Allister Frost is the former Head of Digital Marketing Strategy at Microsoft and one of the first people inside the company to shape its early digital and performance marketing approach. He now writes, teaches and speaks globally about staying future... | 47m 02s | ||||||
| 3/12/26 | What happens when creativity outpaces strategy? | On this episode of Embracing Marketing Mistakes, I’m joined by Gareth Turner, founder of Big Black Door and former Head of Marketing at Weetabix. Gareth has over 23 years of experience in food and drink, having led marketing for brands like John Smith’s, Bulmers, Lurpak and Arla. From buying a racehorse for John Smith’s to launching Bulmers fruit ciders and leading the viral Beanz on Bix campaign, his career is packed with bold ideas and brilliant lessons. Gareth opens up about one of his big... | 6m 32s | ||||||
| 3/10/26 | EP 102: How Kevin Chesters Helped Make Britain’s Worst Ad | One advert wiped out a supermarket product in six weeks, and Kevin Chesters was right in the middle of it. He saw the disaster coming, ignored the warning signs and watched the whole thing collapse in real time. Kevin Chesters is a seasoned strategist with more than twenty five years in top flight marketing, including leadership roles as Chief Strategy Officer at Wieden+Kennedy London, Dentsu McGarryBowen and Ogilvy, plus a spell as Head of Strategy at BT. His track record gives him serious ... | 1h 00m 46s | ||||||
| 3/5/26 | We almost made political history on Twitter, until they pulled the plug | I’m joined by Stuart Bruce, who is internationally recognised as the PR Futurist. He is a thinker, strategist and hands-on practitioner in modernised public relations, communications and corporate affairs. Stuart specialises in AI, communication technology (CommTech), measurement and evaluation, and crisis communications. He helps organisations embrace digital transformation and future-proof their communications in a changing world. In this episode, Stuart tells the story of how he tried to b... | 4m 31s | ||||||
| 3/3/26 | EP 101: Stop Wasting Social Spend: 12 Social Media Trends That Will Make Or Break 2026 | Marketers are fighting on too many fronts. Budgets are tight, algorithms change daily and AI is flooding every feed with low grade content. This episode cuts through the noise and lays out the 2026 social landscape with absolute clarity. Chris and Will unpack the 12 trends shaping how brands win this year. The conversation covers AI brand bots, the rise of live shopping, the collapse of SEO into AEO, Google Lens changing buying behaviour, micro influencers outperforming big names, and the gro... | 59m 36s | ||||||
| 2/26/26 | Hold My Buffalo: Samsung's Aussie Adventure Gone Wrong | Joining the conversation today is Richard Noble, Head of European Public Relations at Audible. With years of experience managing brand reputation and navigating high-pressure PR situations, Richard understands how quickly things can go wrong when communication within a company breaks down. Today, he shares a story that highlights just how chaotic things can get, complete with a touch of Australian absurdity. A hilarious and cautionary tale about a PR disaster at Samsung Australia when two wat... | 8m 55s | ||||||
| 2/24/26 | Ep 100: 450,000 Emails and a Waterboarded Exec: The Best of 100 Episodes | A hundred stories in, and the sharpest truths are hiding inside the worst moments. We mark our rather large milestone with a definitive countdown of six unforgettable marketing screw-ups. From an automation update that unleashed 450,000 emails on VIPs in under an hour to a six-figure exhibition stand misspelling “software,” we explore what really fails in campaigns: governance, proofing, and the quiet processes no one posts on LinkedIn. We also pull back the curtain on the risks of live med... | 55m 26s | ||||||
| 2/17/26 | When Exposing Bad Hairdressers Costs Eight Hours of Your Life | Let me introduce you to Ann Wright, a journalist, BBC producer and PRCA-approved media trainer with years of experience behind some of the UK’s biggest live events and investigations. She’s had an impressive career, but not without a few wild turns and difficult lessons along the way. While working on "UK's Worst Hair Disasters", Ann went undercover at a Norfolk salon with secret cameras to expose their terrible braiding service. What she uncovered was shocking: staff openly smoking marijuana... | 6m 27s | ||||||
| 2/12/26 | The Secret Spelling Mistake That Cost Six Figures | In this episode, we’re joined by Rachel Massey, Director of Marketing at Huthwaite International. She talks us through one of the most stressful moments of her career and what it was like to deal with it in real time. We dig into a cringe-worthy marketing mistake involving a high-profile exhibition stand with "sofware" misspelled across the entire structure, leading to three days of anxiety while hiding the error from company executives and thousands of visitors. • Six-figure exhibition stand... | 8m 49s | ||||||
| 2/10/26 | EP 99: Why PR Needs a Complete Rethink in 2026: Sarah Waddington | She went globally viral. Overnight, she faced death threats, abuse and media frenzy reaching across continents. This is the story of how PRCA CEO Sarah Waddington rebuilt, refocused and reshaped the PR industry in the middle of chaos. In this episode of Embracing Marketing Mistakes, Sarah Waddington CBE breaks down the viral moment that changed her life, the hidden pressures of PR leadership and the uncomfortable truths about misinformation, trolls and industry standards. We cover her journey... | 51m 13s | ||||||
| 2/5/26 | Even experts fall into their own marketing traps. | Katie Tucker is a marketing strategist who helps teams truly understand their customers so they can build products that sell. She works with companies of all sizes, offering practical support, training, and discovery sprints that cut through the noise and get results. But even she’s made the kind of mistake she warns others about. Despite her expertise in customer discovery, she once created a family travel course without doing proper market research, assuming her personal experience and enth... | 4m 07s | ||||||
| 2/3/26 | EP 98: Media Training Masterclass: How Leaders Land Messages in a Digital‑First World | Chris Norton and Will Ockenden of Prohibition PR unpack what modern media interviews really feel like for leaders today. They move past the old PR textbook and talk frankly about hot mic blunders, off‑record comments that never stayed off the record and the way journalists now hunt for viral moments. Their stories make the risks feel real, but the tone stays grounded rather than dramatic. Let them take you through a practical approach to landing messages with confidence in a digital‑first env... | 1h 01m 43s | ||||||
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Chart Positions
5 placements across 4 markets.
Chart Positions
5 placements across 4 markets.