EP 121: I Invented a Category, Sold to Diageo, and Almost Lost It All
About this episode
Ben Branson discusses the creation of Seedlip and the challenges faced during its rapid growth.
Ben Branson invented an entirely new drinks category from his kitchen. Then a £1 million hole nearly took it all away. In this episode, Ben explains how Seedlip, the world's first non-alcoholic spirit, grew twice as fast as the industry standard, and how that growth hid a working capital gap that surfaced mid-flight to Australia. He breaks down how the team traded their way out of the crisis in six months through relationships rather than financial engineering, why he launched straight into S...
More episodes of Embracing Marketing Mistakes
- One Tweet About Sleeping Beauty Ended in Death Threats
- EP 127: Professor Jim Macnamara Says Most Of The PR Industry Is Still Measuring The Wrong Thing
- He Asked for Honest Feedback. Then Never Spoke to Me
- EP 126: The Emotion Behind Every B2B Purchase Nobody Markets To - Talia Wolf
- EP 125: The PR Launch That Cleared The Building
- EP 124: He Built His Own AI Company Then Shut It Down
Explore listener stats, chart rankings, contacts and more on the Embracing Marketing Mistakes podcast page.