EP 122: The Sales Funnel Is a Hundred Years Old and Wrong
About this episode
Tom Roach discusses the return of iconic slogans by KFC and Weetabix and critiques the traditional sales funnel model in marketing.
KFC and Weetabix both threw away the most famous slogans in their category, and had to fight their way back to them. In this episode, Tom Roach explains how "Finger Lickin' Good" and "Have You Had Your Weetabix" both got dropped while each brand chased fresher creative, and the research and internal persuasion it took to bring them back. He also breaks down why the standard marketing sales funnel misreads how people actually buy, why the von Restorff effect explains why distinctive brands get...
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