Automate Your Business So Nothing Slips Through the Cracks
About this episode
Virginia discusses the importance of identifying key dates in business automation with her friend Mary, a photographer.
Virginia opens with her friend Mary, a photographer who has shot school, team, and family sessions for over 15 years. Even with everything dialed in, one kid's photo order slipped through the cracks one day, and Mary had to drop everything to fix it before it became a real problem. Fifteen years in, and one missed item still cost her an afternoon and a knot in her stomach. This episode is about the one thing everything hangs on. Mary is setting up a CRM this summer, but Virginia walks her through a better question first: what's the single date or booking that every other task depends on. When Mary books a September school shoot, that booking date can trigger the whole chain on its own. The school reminder, the info sheet before picture day, even the advertising graphic she builds in May and parks in the system to send automatically in September. One booking, and the pieces fire months apart without her touching them again. Virginia calls it the domino effect. You tip the first one and the rest fall. Then she shows it running on her own podcast. She drops in one transcript, and a full stack of work falls out, drafted and ready. She still reads every word and fixes what doesn't…
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