About this episode

Bob Knakal shares insights from his extensive career in New York commercial real estate, discussing marketing, sales, and industry trends.

Bob Knakal is a legendary figure in New York commercial real estate, known for his data-driven territory model, massive deal volume, and unapologetically old-school work ethic. As the founder of Massey Knakal Realty Services (sold for $100M) and now Chairman at BKREA, Bob has shaped both the skyline of NYC and the next generation of real estate professionals. In this episode, Bob shares how 40 years of fieldwork, 22 boxes of newsletters, and a pandemic walking tour of Manhattan became the foundation of his modern marketing machine. He talks about launching The Bob Knakal Show, staying true to core values while adapting to AI, and how being “out there” isn’t about ego—it’s about client outcomes. You’ll hear Bob’s brutally honest take on what it takes to succeed in sales, why cold calling still matters, the power of content in real estate, and how office-to-residential conversions are reshaping the NYC market. This conversation is packed with timeless lessons on resilience, relevance, and why liking what you do still beats any business plan. Main Topics: How Bob turned mistakes and cold calls into a $100M business sale Why content creation is the modern version of “pounding the…

People in this episode

Host: Eric Kasimov

Guest: Bob Knakal

Topics covered

• commercial real estate
• marketing strategies
• sales techniques
• content creation
• office-to-residential conversions
• real estate industry insights
• professional development

Keywords

• real estate
• sales
• marketing
• content creation
• NYC
• office conversions
• podcasting
• business success
• cold calling
• professional growth

Mentioned in this episode

Organizations: Massey Knakal Realty Services, BKREA

Places: New York, NYC

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