74. The Profile Problem: Why Interested People Never Reach Out

About this episode

This episode discusses the importance of optimizing your LinkedIn profile to attract clients and avoid losing business.

Your LinkedIn profile might be quietly costing you clients... and you would never know it. When your content finally lands and someone gets interested, the first thing they do is click your name. Then your profile has to finish the job, and most don't. Here is the uncomfortable truth. People decide whether to hire you in about a tenth of a second, and most of that decision happens on your profile before they ever message you. If your headline reads like a job title, your About section talks about you instead of your client, or there is no obvious next step, you are quietly losing business you never knew you had. In this episode, you will learn: Why your profile matters more than your next post The quiet mistakes letting interested people slip away before they reach out How to turn each section into a client magnet, in about an afternoon Your content is doing its job by getting you seen. The drop off usually happens one click later. Fix it, and you turn a passive page into a salesperson that works for you around the clock. Want to know exactly where your profile is leaking clients? Take our free LinkedIn Thought Leader Scorecard. In about two minutes, you will see where you rank…

People in this episode

Hosts: Nancy Aaron, Scott Aaron

Topics covered

• LinkedIn profile
• client attraction
• business mistakes
• entrepreneurship
• content marketing

Keywords

• LinkedIn
• profile optimization
• client magnet
• business growth
• content strategy

Mentioned in this episode

Organizations: LinkedIn, Expert Content Society

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