About this episode

Joel Miller discusses running a boutique marketing agency with his twin brother while intentionally staying small and focusing on value.

Interview with Joel Miller, who has been running a boutique marketing agency with his identical twin brother Alan for 17 years — and they've never hired a single employee. That's not a gap in their resume. It's the whole point. While the marketing world keeps telling small businesses to scale up, hire more, and hustle harder, Joel and Alan quietly built The Sky Floor into a valuable agency by doing basically the opposite: staying small on purpose, turning away clients who aren't the right fit, and charging based on value instead of hours. Joel's web site is https://www.theskyfloor.com/subscribe/

People in this episode

Host: Victor Dedaj

Guest: Joel Miller

Topics covered

• marketing agency
• entrepreneurship
• business strategy
• value-based pricing
• small business

Keywords

• boutique marketing agency
• small business
• value pricing
• entrepreneurship
• scaling down

Mentioned in this episode

Organizations: The Sky Floor, https://www.theskyfloor.com/subscribe/

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