LIFTS Episode 132 – Inside Athletech New York: How the Best Fitness Brands Are Adapting | LIFTS Live in New York
About this episode
The episode discusses how leading fitness brands are adapting to rapid changes in the industry with insights from industry leaders.
Welcome to a special edition of LIFTS x Athletech , where we explore the future of fitness, wellness and human performance. Recorded LIVE at Athletech in New York , hosts Matthew Januszek and Mohammed Iqbal are joined by five industry leaders to discuss how the world's leading fitness brands are adapting to one of the fastest periods of change the industry has ever experienced. As consumer expectations evolve and AI, education, technology, partnerships and community continue to reshape the market, today's operators are rethinking everything from group fitness and member engagement to talent development and business strategy. Joining the discussion are Joella Hopkins , Executive Vice President, Group Fitness at EōS Fitness; Lauren Maffei , Senior Director of Business Development & Partnerships at Purpose Brands; Warren Heffelfinger , CEO of ISSA; Pete Moore , Advisor to the Health, Active Lifestyle and Outdoor (HALO) sector; and Natalia Karbasova , Founder of FitTech Club. Joella explains how EōS has reinvented group fitness by bringing boutique-style experiences into the HVLP model, why live instructors remain essential, and how innovative programming is attracting younger…
People in this episode
Hosts: Matthew Januszek, Mohammed Iqbal
Guests: Joella Hopkins, Lauren Maffei, Warren Heffelfinger, Pete Moore, Natalia Karbasova
Topics covered
- fitness industry adaptation
- consumer expectations
- AI in fitness
- group fitness innovation
- member engagement
- business strategy
Keywords
- fitness brands
- wellness
- human performance
- group fitness
- member loyalty
- revenue opportunities
- talent development
Mentioned in this episode
Organizations: EōS Fitness, Purpose Brands, ISSA, FitTech Club
Places: New York
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