Rocky Pedden - GEO and Showing Up Where It Matters

Rocky Pedden - GEO and Showing Up Where It Matters

April 7, 2026 · 30 min · Episode 133

About this episode

Rocky Pedden discusses Generative Engine Optimization and its impact on how organizations engage in AI-driven conversations.

Search is shifting from browsers to AI generative engines. Rocky Pedden introduces Generative Engine Optimization (GEO), how organizations show up inside AI-driven conversations, through clear understanding of their customer, their questions, and content structured to be found and used. Rocky is at RevenueZen . Derek is at Unconstrained . Full show notes on the Essential Dynamics wiki .

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