Rocky Pedden - GEO and Showing Up Where It Matters
From Essential Dynamics with Derek Hudson by Derek Hudson
April 7, 2026 · 30 min · Episode 133
About this episode
Rocky Pedden discusses Generative Engine Optimization and its impact on how organizations engage in AI-driven conversations.
Search is shifting from browsers to AI generative engines. Rocky Pedden introduces Generative Engine Optimization (GEO), how organizations show up inside AI-driven conversations, through clear understanding of their customer, their questions, and content structured to be found and used. Rocky is at RevenueZen . Derek is at Unconstrained . Full show notes on the Essential Dynamics wiki .
People in this episode
Host: Derek Hudson
Guest: Rocky Pedden
Topics covered
- Generative Engine Optimization
- AI-driven conversations
- customer understanding
- content strategy
- business innovation
Keywords
- Generative Engine Optimization
- AI
- customer engagement
- content strategy
- business
Mentioned in this episode
Organizations: RevenueZen, Unconstrained
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- Rocky Pedden - Brand is the System · April 21, 2026 · 23 min
- John Munsell - AI and Leadership Attention · March 24, 2026 · 32 min
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