Episode 335: Because She Stopped Drinking, She Became The Beyonce of the Birth World with Lisa Sykes

Episode 335: Because She Stopped Drinking, She Became The Beyonce of the Birth World with Lisa Sykes

July 1, 2026 · 45 min · Episode 335

About this episode

Lisa Sykes discusses her journey from doula to business coach and the impact of her alcohol-free lifestyle on her clarity and success.

Lisa Sykes calls herself the Beyonce of the birth world, and once you hear her talk, you understand exactly why. She's the number one business coach for doulas, midwives, and birth professionals worldwide, and she built that entire identity by refusing to do things the way everyone told her she had to. Lisa spent 15 years as a doula after leaving a corporate career in IT following a redundancy and a moment of clarity that sounds a lot like the moment so many of us have around alcohol, a sudden, undeniable knowing that this isn't it anymore. She trained, she built a doula business that booked out in its first month, and eventually pivoted into coaching other doulas and midwives on the business-side of things. We get into what a doula actually is versus a midwife, why the birth world has historically undervalued itself, and how Lisa built a movement around the radical idea that supporting women through birth is not a lifestyle choice, it's a necessity, priced accordingly. We also talk about her alcohol-free journey, which crept up on her gradually through marathon training in Dubai, and how stopping drinking unlocked a level of clarity and conviction that she says 10x'd overnight…

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