From Iris Photography to AI Superheroes: How Interactive Dallas Is Transforming Event Activations
From Event Experience by Bizzabo
January 26, 2026 · 36 min · Season 6 · Episode 16
About this episode
Dennis Walters discusses how AI is transforming event activations and the evolution of Interactive Dallas.
In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Dennis Walters, Founder and CEO of Interactive Dallas, to explore how AI is reshaping live event activations. Dennis shares the company's evolution from a single digital graffiti wall to a full suite of interactive experiences. He explains how listening to client needs and embracing emerging tech, like AI-driven photography and real-time personalization, has kept Interactive Dallas on the cutting edge of experiential marketing. Listeners will hear how AI tools can streamline event workflows, boost creativity, and personalize attendee experiences. Dennis also offers real-world insights into execution challenges, the future of human-AI collaboration, and why thoughtful innovation is key to sustainable event success. What you'll learn: How AI enables real-time, creative event activations like instant photo edits and custom experiences Why listening to client needs leads to better, on-brand experiential solutions Tips for using AI tools, like ChatGPT, for planning, content creation, and improving event engagement For transcripts, mentions, and more, visit…
People in this episode
Guest: Dennis Walters
Topics covered
- AI
- event activations
- experiential marketing
- photography
- client needs
Keywords
- real-time personalization
- digital graffiti wall
- emerging tech
- event workflows
- human-AI collaboration
Mentioned in this episode
Products: ChatGPT, AI-driven photography
Books & works: Event Experience by Bizzabo
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