
Mastering the Art of Emceeing with 360 Degree Emcee
From Event Experience by Bizzabo
February 9, 2026 · 36 min · Season 6 · Episode 17
About this episode
Sara Deacon discusses the unique role of an emcee in enhancing event experiences and shares insights on effective audience engagement.
In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Sara Deacon, experienced emcee and CEO of 360 Degree Emcee, to explore the often-misunderstood role of an emcee in delivering standout event experiences. Sara shares her unconventional journey from martial arts coaching to event facilitation, revealing how skills like presence, adaptability, and connection translate directly to the stage. She explains why emceeing is fundamentally different from keynote speaking or panel moderation, and why reading the room is one of the most critical (and undervalued) skills in live events. The conversation goes beyond scripts and stage cues, diving into the emcee's full-circle role: collaborating with planners, managing audience energy, supporting speakers, and adapting in real time when things don't go as planned. Sara also offers practical guidance for event planners on how to hire and work effectively with emcees, outlining the tangible value they bring in boosting engagement, reinforcing event goals, and even increasing event ROI. Through real-world examples, Sara illustrates how authentic connection and in-the-moment decision-making can transform an event from…
People in this episode
Guest: Sara Deacon
Topics covered
- emceeing
- event experience
- audience engagement
- event planning
Keywords
- event facilitation
- live events
- audience connection
- event ROI
Mentioned in this episode
Products: 360 Degree Emcee
Books & works: Mastering the Art of Emceeing, Event Experience by Bizzabo
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