What Makes a Campaign Work (E.329)

What Makes a Campaign Work (E.329)

June 3, 2026 · 26 min · Season 1 · Episode 329

About this episode

Regan Robertson and Sara Hansen discuss the key elements that make a dental marketing campaign successful.

A campaign is not one email, one post, or one ad. In this episode, Regan Robertson and Sara Hansen break down what makes a dental marketing campaign actually work: a clear goal, a patient-centered story, brand alignment, and enough touchpoints for the right people to see it, feel it, and act on it.

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