1. Fake it. Make it. Podcast it.

About this episode

Jamie Bartlett explores the differences between successful podcaster Steven Bartlett and himself while investigating the complexities of truth in the podcasting world.

Jamie Bartlett is not Steven Bartlett. People mix them up more than you might think - but there is an important difference: Steven Bartlett is one of the most successful podcasters on the planet, and Jamie is not. So what does Steven have that Jamie doesn't? And what does the answer tell us about the world we now live in? In this first episode, Jamie digs into the origin stories of the UK's podcast kings - and discovers that in 2025, working out what's true, what's embellished, and what's just a really good story is harder than it sounds. He also builds himself an AI companion, Jimmy Botlett, because if he's going to get to the bottom of how fakery took over the world, he's going to need all the help he can get. Credits: Presenter: Jamie Bartlett Series Producer: Tom Pooley Sound Design: Rob Speight Production Coordinator: Neena Abdullah Original music: Coach Conrad Editor: Craig Templeton Smith A Tempo+Talker production for BBC Radio 4.

People in this episode

Host: Jamie Bartlett

Topics covered

• podcasting
• fakery
• AI
• media
• truth
• storytelling

Keywords

• podcast
• fakery
• AI companion
• media
• truth
• storytelling
• Jamie Bartlett
• Steven Bartlett

Mentioned in this episode

Organizations: BBC Radio 4

Products: Jimmy Botlett

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