
Turning Personalization Into Performance: Lessons From Movable Ink
From Executive Guidance by Toptal
November 18, 2025 · 44 min · Season 1 · Episode 17
About this episode
The episode discusses how AI and creative automation are transforming personalization in marketing.
Join Toptal’s Growth and Digital Marketing Practice Lead, Jeff Gangemi, and Movable Ink’s VP of Growth Marketing, Justin Keller, as they discuss how AI and creative automation are reshaping personalization. Justin shares how Movable Ink helps brands transform data into meaningful, one-to-one experiences, combining technology, creativity, and strategy to deepen customer engagement and drive growth. Hosted on Acast. See acast.com/privacy for more information.
People in this episode
Host: Jeff Gangemi
Guest: Justin Keller
Topics covered
- personalization
- AI
- creative automation
- customer engagement
- growth marketing
Keywords
- personalization
- AI
- creative automation
- customer engagement
- growth marketing
- data transformation
Mentioned in this episode
Organizations: Movable Ink, Toptal
More episodes of Executive Guidance
- AI-first Growth: How B2B SaaS Companies Are Rebuilding for Scale · May 19, 2026 · 34 min
- Beyond Compliance: Building Security That Protects Patients and Innovation · May 6, 2026 · 25 min
- Aligning Marketing to Business Outcomes: Inside Prudential’s Growth Strategy · April 29, 2026 · 36 min
- Redefining the Modern CISO: Lessons From Inside Zscaler · April 9, 2026 · 45 min
- The Importance of Content Distribution and Brand Authority: Lessons From Stacker’s CEO · March 23, 2026 · 41 min
- Navigating GEO and AI Search: Lessons From Scrunch’s Head of Marketing · January 20, 2026 · 39 min
Explore listener stats, chart rankings, contacts and more on the Executive Guidance podcast page.