eXp Executive Masterclass: The Event Planning Blueprint with Mindy Grubb

About this episode

Mindy Grubb shares a blueprint for planning events that drive ROI and serve as lead generation tools.

How do you plan an event that actually drives ROI in 2026? Mindy Grubb, Vice President of Events, eXp Realty, shares the unfiltered truth about Event Strategy and the exact blueprint used to achieve high-conversion follow-ups without blowing your budget. Stop treating events like a finish line and start using them as a powerful lead generation starting point. This session breaks down a repeatable framework for planning everything from client appreciation nights to community masterminds using eXp Realty-backed systems. 🔥 IN THIS EPISODE: ✅ The "Why" Audit: Learn why defining a single primary objective is the most skipped step and how it dictates every future decision. ✅ Venue Capacity Math: Master the 30% rule for room flow to ensure your attendees feel comfortable and engaged rather than crowded. ✅ The Audio Non-Negotiable: Understand why audio is the most critical technical element and why you must never skip a microphone test. ✅ Retention-Based Agendas: Discover how to alternate movement and engagement to protect attendee energy and prevent "post-lunch dip." ✅ The ROI of Follow-Up: A breakdown of the 24-hour momentum window and why your event success is measured by…

People in this episode

Guest: Mindy Grubb

Topics covered

• event planning
• ROI
• lead generation
• event strategy
• client appreciation
• community masterminds

Keywords

• event planning
• ROI
• lead generation
• event strategy
• Mindy Grubb
• eXp Realty
• follow-up

Mentioned in this episode

Organizations: eXp Realty, eXp University

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