eXp Executive Masterclass: The Likes to Leads Instagram Profile Blueprint with Russ Laggan

eXp Executive Masterclass: The Likes to Leads Instagram Profile Blueprint with Russ Laggan

From eXp Executive Masterclass by eXp University

June 4, 2026 · 22 min

About this episode

Russ Laggan shares strategies for mastering Instagram lead generation for real estate professionals.

Want to master Instagram lead generation in 2026? Russ Laggan, Vice President of Training, eXp Realty breaks down the exact blueprint used to achieve predictable closings from social media without needing a highly polished or expensive camera setup. In this session, we dive into the raw truth about optimizing your social media presence to capture high-value real estate clients. You'll learn how to naturally weave the eXp Realty competitive advantage into your personal branding while turning your digital profile into a highly efficient conversion machine. 🔥 IN THIS EPISODE: ✅ Profile Positioning: How to turn your bio into a 5-second keyword-rich tool that instantly maps out your geographic market and niche. ✅ The Pro Account Switch: Leveraging back-end audience metrics to eliminate guessing and track true engagement trends. ✅ Intentional Pinning: How to curate a 3-post welcome mat that highlights your active client success stories and property tours. ✅ The Instagram CRM Framework: Transitioning passive followers into active leads using personal video direct messages. Timestamps: 0:00 – The Instagram Lead Mastery Blueprint ($500K+ GCI Framework) 2:21 – Overcoming Camera Friction…

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Host: eXp University

Guest: Russ Laggan

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Organizations: eXp Realty

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