Mission and Vision Are Dead — Why Purpose and Core Values Are Replacing the Old Strategic Planning Framework
About this episode
This episode discusses the shift from mission and vision statements to purpose and core values in private club strategic planning.
Walk into the boardroom of almost any private club in America and you'll find two framed documents that nobody at the club can quote — not the board president, not the GM, not the membership chair. Private clubs collectively spend forty to a hundred and twenty thousand dollars on strategic planning retreats that produce mission and vision statements written by committee to offend no one, commit to nothing, and guide no decision. This episode makes the case that the strategic planning industry is in the middle of a generational shift: mission and vision are being retired, and purpose and core values are taking their place — and this is not a semantic change but a structural one with direct consequences for how clubs make decisions about architecture, capital, programming, and culture. Topics discussed: why mission and vision statements entered the club world in the late 1980s and 1990s and what they were designed to do; four structural reasons the framework collapsed in the club governance environment (the committee writing process that dilutes every document into vague inoffensiveness, the inoffensiveness imperative that prevents any document from taking a real position, the time…
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