191 - Turning Agents into Software that Sells [Smarter!] with Zig.ai CEO Steve Ancheta

About this episode

Brian T. O’Neill interviews Steve Ancheta about Zig, a platform that enhances sales team productivity through AI-driven task management.

I'm talking with Steve Ancheta, CEO of Zig, a platform designed to free sales teams from repetitive, non-revenue-generating tasks. CRM and logistical tasks can consume up to 72% of the week of a sales team, but Zig’s AI agents handle them so reps can focus on closing deals. Unlike tools built for managers, Zig follows a rep-first design—simple, intuitive, and aligned with the motivation to sell more—while also creating an intelligence layer that preserves institutional knowledge and accelerates onboarding for new hires. I wanted to chat with Steve about how he built a product that is both used—and worth paying for—with AI under the hood. Rather than relying on chat prompts, Zig surfaces prioritized tasks in panels and cards, integrates with CRMs and Slack, and builds confidence scores from user interactions. Because Steve comes from the world of sales—and that’s the domain his product sits in—I wanted to explore his “problem clarity” and share that with you, since I often find data and technical founders to be more solution-oriented and lacking in this area. Steve was an open book with me, and I’m hoping other founders trying to turn analytical complexity into commercial clarity…

People in this episode

Host: Brian T. O’Neill

Guest: Steve Ancheta

Topics covered

• AI in sales
• sales productivity
• CRM integration
• task automation
• founder insights

Keywords

• Zig
• AI agents
• sales teams
• task automation
• CRM
• productivity
• Steve Ancheta

Mentioned in this episode

Organizations: Zig, CRM, Slack

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