3 Secrets To Market Leadership
About this episode
In this episode, Colin Boyd discusses the three secrets to becoming a market leader, emphasizing the importance of courageous decisions, elevated standards, and amplified authenticity.
Van Halen demanded only blue M&Ms in their green room. Everyone thought they were being divas. They weren't. It was a test. If the concert promoter couldn't get the M&Ms right, they probably didn't read the part of the contract about pyrotechnics and stage rigging either. Blue M&Ms = we read the contract = you're probably not going to die on stage tonight. That's what standards look like when you're a market leader. In this episode of The Expert Edge, I break down why most coaches think they have a marketing problem when they actually have a leadership problem. You think you need better Facebook ads, more followers, or the perfect Instagram bio. But here's the truth: the reason you don't have 50,000 people on your email list isn't because you haven't figured out the funnel. It's because you haven't decided to be a leader of 50,000 conversations every single week. I share the 3 secrets to becoming a market leader - the courageous decisions, elevated standards, and amplified authenticity that separate people who ride comfortably in the middle of the pack from those who pull out front and feel the wind, grit, and resistance. What you'll learn: → Secret 1: Take courageous…
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