Expert Edge Podcast

Same presentation. Same offer. Same you. $91,000 in sales. Two weeks later with a different audience? $4,000. In this solo episode of The Expert Edge, I break down the insight that separates six-figure coaches from seven-figure coaches: the price you charge is based less on what you do and more on who you serve. This isn't about changing your offer or tweaking your funnel. It's about understanding that a psychologist charging per hour makes $250-$350. The same person doing emotional release work with an upleveled avatar charges $50K per package. Same work. Different avatar. 100X different price. Most coaches obsess over their product. "How do I improve my course?" "What sales funnel works better?" They're focused on the wrong thing. The real leverage is identifying your upleveled avatar and understanding what problems they actually have. What you'll learn: → Price is determined by who you serve, not what you offer - Two people doing identical work charging 10X different prices based on avatar → Higher level avatars have higher level problems - Beginners ask "What's a lead magnet?" High-level clients ask "How do I own market leadership?" (premium problems = premium prices) → Beginners require volume, premium clients don't - One $50K client is easier to work with than ten $5K clients and takes action faster → Different avatars have different desires - Beginners want their first $10K. Upleveled avatars want market leadership and multi-six to seven-figure businesses → Why resourcefulness is the real differentiator - Beginners are less resourceful because they haven't developed the internal mechanisms to push through hard things Real insights from the episode: The $91K vs $4K story - same presentation, same offer, different audience, wildly different results Why beginners are "stuck" - they're still dealing with foundational problems (foundational problems don't pay premium prices) The woman in my Platinum group who left a "high-level" program because everyone was asking basic questions like "What's a lead magnet?" Why you shouldn't focus only on the lowest common denominator (beginners) The emotional release work example: $250-$350/hour as a psychologist vs $50K packages with upleveled avatar Higher level problems: team problems, profitability problems, scaling problems, system problems, market leadership The consistency difference: Beginners making $3K one month and $20K the next (chaos). Premium clients with stable recurring revenue Why premium clients are easier to work with - they're resourceful, know what they want, and take action How to identify what problems your upleveled avatar actually has Building specific products for different avatar levels (not everyone joins high-level programs) If you're running an established expert business doing $300K+ (or aiming there), Platinum is our highest-level mastermind. It's for people ready to build a highly profitable, 2-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum Short application. If it's a fit, we'll hop on a call. Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode326 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

You built something successful. Maybe it's a course that sells. Maybe it's a coaching program. Maybe you're the expert on the speaking circuit. You're established. You're making good money. People know who you are. And something feels off. In this episode of The Expert Edge, I sit down with Dr. Larry Daugherty, a radiation oncologist who went from living his "dream career" at Mayo Clinic to realizing he was hollow inside. He made the radical pivot into his actual passion, monetized before it was perfect, and built a thriving community-based business that fulfills him. This conversation is for the established expert who's wondering if there's more to the game. Why your courses aren't selling like they used to. Why community beats information. And how to build a business around what actually matters to you. What you'll learn: → Monetize first, perfect later - Why action beats analysis every time (especially when you're already established) → Higher ticket clients are fundamentally different - The 6X difference in results when you serve premium clients who show up with commitment → Small cohorts demand ruthless selection - Why one person not taking action in a five-person group spreads like a disease (but goes unnoticed in larger groups) → Community is your moat now - Why information is commoditized and belonging is the new currency → The suppressed part of yourself - How successful experts often realize they've buried the part that actually comes alive Real insights from the episode: Larry's story: from Mayo Clinic dream job to feeling hollow inside despite everything he worked for The moment an advertisement for a dog sled race above the Arctic Circle changed his entire trajectory Why he pivoted from courses to building a premium community-based business How he went from $3.5K to $5K to $30K offerings by monetizing before perfecting Why higher ticket clients are easier to work with (and produce 6X better results) The mistake of filling seats instead of selecting carefully in small cohorts How AI has made courses commoditized (and what to do about it) The shift from selling information to selling belonging and community Why the highest level of success requires authenticity and vulnerability If you're an established coach, consultant, speaker, or course creator who's wondering if there's more to this game, Larry's story is for you. He went from a six-figure career to pivoting into community-based business that actually fulfills him. Check out his work at thefreedomphysician.com to see how he applied these principles. The frameworks work across industries: monetize first, build community, and scale through belonging instead of information. Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode324 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

Countdown timers are dying. Not literally. They'll still work. But they're becoming the marketing equivalent of a used car salesman yelling "ACT NOW!" through a megaphone. In this solo episode of The Expert Edge, I break down the shift from dopamine marketing to oxytocin marketing. Ryan Levesque and Ron Reich call it the future of launches. I call it the only way to build a real moat around your business. Here's the thing: AI can write your emails now. It can create your sales pages. It can produce polished content faster than you can say "ChatGPT." So if you're competing on polish, you've already lost. But AI can't build trust. It can't share your scars. It can't send a shaky iPhone video from your car talking about the thing you've never shared publicly before. That's your moat. That's what separates you from the 10,000 other coaches saying the same thing with the same funnel and the same countdown timer. I walk through four strategies to build connection that actually converts. Not hype. Not urgency. Just real human trust that makes people want to work with you. What you'll learn: → Talk to one real customer (not a made-up avatar) - Stop describing demographics. Find Jack. Learn about Jenny. Build your webinar for real people, not "men aged 25-35" → Open the kimono (share the personal stuff you've been holding back) - Send a vulnerable video with no CTA on the last day of your launch. Just you sharing something real → Reveal the roughs (show the sketches, not just the polished product) - Hand-drawn frameworks, messy first drafts, visible stitching. The rough builds trust more than AI polish → Sprinkle some sweat (do the unscalable) - Personal Bonjoro videos, live onboarding calls, real emails. The unscalable is what makes you different Real insights from the episode: Why I still use real deadlines (Premium Private Clients starts June 1st) but don't lean on urgency as the main selling point The "single and ready to mingle" moment (and why playfulness creates oxytocin) How I send personal videos to new clients and why they say "I've never had the founder reach out like this" The vulnerable video strategy for closed cart day (no CTA, just connection) Why showing rough sketches and hand-drawn frameworks builds more trust than perfect AI-generated graphics How live coaching in my programs creates connection AI can't replicate The two types of people joining Premium Private Clients (established coaches adding $15-30K/month, newer coaches who struggled to sell courses) I'm running a six-week coaching cohort called Premium Private Clients. It's the exact system I've used for 17 years to make $300K-$500K a year from a handful of clients. I'm teaching how to attract them, build an audition funnel, convert at 90%, and design a program you actually enjoy. First cohort is 50% off. Limited spots. >>>PREMIUM PRIVATE CLIENT COHORT: Go to colinboyd.co/highticket and sign up now. My goal? Help you add $100K-$300K a year with just 2-3 clients at a time. If you're already making $10K/month, there's no reason you can't add $200K a year with this model. Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode322 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

Check out Gary's Why Discovery resource here: https://colinboyd.co/gary "Yeah, I'm a coach too." "Yeah, I'm a speaker too." You know what happens when you say that? Nothing. You blend in with everyone else who does what you do. In this episode of The Expert Edge, I sit down with Gary Sanchez, founder of The Why Institute, who's helped over 400,000 people discover their why. Gary spent 20 years becoming one of the best dentists in the world - state-of-the-art technology, premier training, top mentors, every certification you could get. And his practice kept getting smaller. He worked harder than anyone he knew and blended in with every other dentist who said "Yeah, I'm a dentist too." The problem wasn't his skills. It was that he didn't know what to say that separated him from everyone else. So he spent eight months with Simon Sinek discovering his why. Then he did what every great entrepreneur does: he found a better way. Now instead of taking eight months, Gary can help you discover your why in eight minutes. We dive deep into why your ideal clients are the ones who believe what you believe (but you have to say it first), how clarity on your why unlocks everything from messaging to marketing, and why winging it feels great until you realize nobody's buying. What you'll learn: → Your ideal clients believe what you believe - Gary's dental practice took off when he stopped talking about what he does (crowns, bridges, fillings) and started talking about why he does it → The younger you figure out who you are, the longer the runway - How Gary's buddy hit rock bottom at 22, figured out his why, and became one of the wealthiest guys in New Mexico → Winging it vs having frameworks - Why Gary could get standing ovations but no sales until he learned structure from Colin's Sell From Stage program → You know who you are when you can say it - Gary's why: to find a better way and share it (that's been his entire life through patents, inventions, and products) → How Gary went from dentist to helping 400,000+ people discover their why → Why "build a great product and people will come" is terrible advice that cost Gary 20 years Real insights from the episode: How Gary spent eight months with Simon Sinek working through his why (before creating a better, faster process) Why Gary's practice was getting smaller and more refined despite doing everything "right" The moment Gary realized he needed to articulate what he believes, not just what he does How Gary helped Colin discover his why (and why Colin's 19-step teeth routine makes him a dentist's dream and nightmare) Why your bad clients are the ones who don't believe what you believe The difference between knowing your why intellectually vs being able to say it clearly How frameworks give you confidence because you know what's going to happen in advance Check out Gary's Why Discovery resource here: https://colinboyd.co/gary Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode320 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

Most coaches get stuck chasing the next strategy, the next funnel, the next offer tweak. But the real constraint isn't what you're selling - it's whether you're solving what your clients actually need. In this episode of The Expert Edge, I sit down with Andrew Stickel, who went from a $10K/month kitchen table dream to running a $50M business serving law firms. And no, it wasn't because he worked harder or got lucky. It was because he asked one question on repeat: "What else do they need?" We break down the psychology of building a business that prints money because you're obsessed with client results, not your own offers. Andrew shares the expensive lessons he learned about first impressions, why being great at sales can actually hide fatal business problems, and how extending your client lifetime value unlocks infinite marketing leverage. You'll discover: Why the first 30 days with a client dictates the entire relationship - and how to get them a win fast The dangerous trap of selling so well that it masks your inability to actually deliver How to increase lifetime value so you can outspend every competitor in your space The copywriting psychology behind stacking irrefutable truths to make everything you say feel credible Why "What's next?" is the most profitable question in business This episode isn't about working harder or building a better mousetrap. It's about understanding that your clients don't want your framework - they want their problem gone. And when you orient everything around that truth, growth becomes inevitable. If you've been grinding on your offers while wondering why your business feels capped… this conversation will show you what you've been missing. Andrew's links: Website: smbteam.com (his company SMB Team) Email: andy@smbteam.com Instagram: andrew.stickel Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode308 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

Growing your business isn't just about better strategies, smarter funnels, or posting more content. At a certain point, the thing holding most experts back isn't tactical at all - it's visibility. In this episode of The Expert Edge, I unpack the real reason so many coaches and course creators struggle to be seen, heard, and chosen - even when they know their work actually helps people. And no, it's not because you're "bad on camera" or don't have enough confidence. We talk about why visibility triggers fear at a nervous-system level, how success can feel unsafe when your identity hasn't caught up to your goals, and why staying hidden often feels more comfortable than growing - until it doesn't. You'll discover: Why fear of visibility is really fear of responsibility, judgment, and outgrowing your environment The difference between forcing confidence and building safety in being seen How to expand your capacity for attention, impact, and leadership without burning yourself out This episode isn't about hyping yourself up or "just being more confident." It's about understanding what's actually happening beneath the surface and how to move forward in a way that feels grounded, sustainable, and aligned. If you've ever felt the pull to play bigger… while also feeling the urge to hide when momentum builds - this conversation will help you make sense of that tension and move through it. I'm hosting a new LIVE and authentic workshop series called "Sell From Live & Virtual Stages" Workshop series starting Monday - February 2nd. This FREE LIVE 4 Part Workshop Series Reveals the Proven Framework for Turning Your Presentations Into Clients Everytime - [Without Awkward Pitches & Pressure] Register here: https://colinboyd.co/stage Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode305 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

Most workshops don't fail because the content is bad… They fail because nothing actually changes afterward. People leave inspired, take a few notes, and then go right back to doing the exact same things they were doing before. No behavior shift. No momentum. No real results. In this episode of The Expert Edge, I break down what actually makes a workshop transformational instead of just informational - and how you can design experiences that create real breakthroughs for your clients (and make your offers feel like a no-brainer to say yes to). We talk about: Why teaching more doesn't create more impact - and what does How to structure workshops so people actually implement The simple shifts that turn "nice training" into "I need to work with you" moments How transformational experiences naturally lead into higher-level offers without feeling salesy If you run live events, group programs, masterminds, challenges, or client intensives, this episode will completely change how you think about workshops - and how powerful they can be when designed the right way. This one is especially powerful if you've ever felt like you're giving great content… but not seeing great results on the back end. Listen in and learn how to turn your workshops into the engine that drives client breakthroughs and business growth. Share your feedback for future episodes: colinboyd.co/feedback Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode303 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

What if the income ceiling in your business has less to do with strategy and everything to do with what you believe is possible for yourself? In this episode of The Expert Edge, I share a moment that quietly changed everything for me. At the time, I was doing around $110- $120K a year in my coaching business and felt constantly frustrated. Not because I was failing but because I knew people making five times that, and deep down, I believed I was just as capable. That tension led to a realization that stung a little… and then unlocked a completely new level of growth. Your income is a reflection of the value you believe you're bringing and the version of yourself you're willing to let the world see. This isn't a tactical episode about funnels, fonts, or posting more content. It's a reflective conversation about the internal beliefs that quietly cap your income, shape your confidence, and determine how big you're willing to play. In this episode, I walk you through three belief shifts that helped me grow from six figures into multi-seven figures and that may be exactly what you need as you step into the new year: • Why it must feel safe to become a bigger version of yourself • How taking back control changes everything (even when life gets chaotic) • Why every problem in your business is actually pointing to profit This is the kind of episode you'll want to listen to on a walk, a drive, or when you've got space to really think. If you've felt like you're close to the next level - but something keeps holding you back - this conversation will help you name it and move through it. Resources mentioned in the episode: If you're a coach, consultant, or expert already doing $10K+ months and want a clear roadmap to scaling toward $100K months and beyond, I break it all down in my Million Dollar Year Workshop. Register here: https://colinboyd.co/year Share your feedback for future episodes: colinboyd.co/feedback Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode301 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/