About this episode

Colin Boyd discusses how the price you charge as a coach is determined more by your target audience than by the services you offer.

Same presentation. Same offer. Same you. $91,000 in sales. Two weeks later with a different audience? $4,000. In this solo episode of The Expert Edge, I break down the insight that separates six-figure coaches from seven-figure coaches: the price you charge is based less on what you do and more on who you serve. This isn't about changing your offer or tweaking your funnel. It's about understanding that a psychologist charging per hour makes $250-$350. The same person doing emotional release work with an upleveled avatar charges $50K per package. Same work. Different avatar. 100X different price. Most coaches obsess over their product. "How do I improve my course?" "What sales funnel works better?" They're focused on the wrong thing. The real leverage is identifying your upleveled avatar and understanding what problems they actually have. What you'll learn: → Price is determined by who you serve, not what you offer - Two people doing identical work charging 10X different prices based on avatar → Higher level avatars have higher level problems - Beginners ask "What's a lead magnet?" High-level clients ask "How do I own market leadership?" (premium problems = premium prices) →…

Topics covered

• coaching
• pricing strategy
• target audience
• business growth
• client relationships

More episodes of Expert Edge Podcast

• How to Overcome the Fear of Public Speaking · July 21, 2026 · 22 min
• The Two Shifts You Must Make to Thrive in This Current Season · July 14, 2026 · 22 min
• Get the hell out of debt w/ Erin Skye Kelly · July 7, 2026 · 42 min
• 3 Ways to Make Cash by Thursday · June 30, 2026 · 20 min
• How to Avoid the Over-Teaching Trap · June 16, 2026 · 23 min
• When Success Feels Hollow: Building Community w/ Dr. Larry Daugherty · June 9, 2026 · 38 min

Explore listener stats, chart rankings, contacts and more on the Expert Edge Podcast podcast page.