The AWP: A Reflection on Membership Plans To Drive Access, Not Discounts

About this episode

Aaron discusses how membership plans can enhance patient access and improve business sustainability in optometry.

"Aaron reflects on the Vision HQ conversation and shares how his practice uses membership plans to improve patient access while moving away from discounting. He breaks down how their plans are structured, why simplicity matters, and what the real-world results look like including growth, adoption, and patient behavior. This episode offers a practical look at how membership models can strengthen relationships, increase value, and create a more sustainable business model in modern optometry. Episode with Chris and Renato: https://podcasts.apple.com/us/podcast/eyecode-media/id1449429774?i=1000761043336 Vision HQ: https://vision-hq.com/ Connect with Aaron:LinkedIN (https://www.linkedin.com/in/aaronwerner1/)Instagram (https://www.instagram.com/aw_visions/)" For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.comhttps://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collectiveGo to MacuHealth.com and use the coupon…

People in this episode

Host: Christopher Wolfe

Guests: Aaron, Aaron Werner

Topics covered

• membership plans
• patient access
• optometry business models
• discounting
• practice growth
• patient behavior

Keywords

• membership plans
• patient access
• optometry
• business model
• discounting
• practice growth
• patient behavior

Sponsors

CooperVision, MacuHealth

Mentioned in this episode

Organizations: Vision HQ, AOA, EyeCode Media, LinkedIN, Instagram

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