EyeCode Media

After listening to Dr. Chris Wolfe’s discussion on the dangers of becoming a specialist at the expense of comprehensive care, Aaron explores a different challenge facing optometry: the reluctance to embrace sales. Drawing on Daniel Pink’s To Sell Is Human, he argues that ethical selling is simply helping patients trade time, money, effort, and trust for a better outcome. Through real-world examples, from contact lenses and IPL to restaurant servers and his own dentist, he explains why conviction, communication, and trust often matter more than clinical knowledge alone, and why becoming a better communicator may be one of the most valuable skills any healthcare professional can develop.Chris Wolfe Podcast: The Danger of the Specialist to the Comprehensive Optometrist (https://podcasts.apple.com/us/podcast/eyecode-media/id1449429774?i=1000773685759) ---------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

----------------------For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth

In this episode, we take an honest look at one of the habits many of us developed longbefore we ever became leaders; the instinct to give advice. For years I believed thatbeing helpful meant having the answer. But what I’ve learned is that constantly givingadvice may solve a momentary problem while quietly creating long-term dependence.Coaching, on the other hand, invites people to think, to grow, and to take ownership oftheir own solutions. If you’ve ever felt exhausted from being the person everyone comesto for answers or frustrated that the same problems keep showing up in your practice,this conversation will challenge the way you lead and offer a different path forward.If you want the 10 transformational questions that anchor whole-person coaching,download the Vision of Leadership Whole-Person Coaching Whitepaper. You can getyour copy at: https://www.eyecodeeducation.com/products/digital_downloads/TVoLCoaching

https://www.medscape.com/viewarticle/docs-land-nearly-400-million-first-year-controversial-2026a10006e8 https://www.eyecodeeducation.com/courses/appropriate-use-of-g2211-in-optometry ----------------------For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth