About this episode

Amy Vandeputte discusses the reasons behind lower sales during product launches and the changes in the market affecting performance.

You ran a launch the way you've always run it, did everything you were supposed to do, and yet the sales came in lower than the time before. Now you're wondering if your offer is broken or if you need to drop the price. Your launch didn't fail, but unfortunately your system did. In this Fail to Win podcast episode, I'm walking you through exactly what's changed in the market right now and why launches that used to work are underperforming. I'm covering the 5 structural reasons your open cart ...

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