How To Think About Podcasting | with Terryl Humphrey | Ep #428

About this episode

Terryl Humphrey discusses how podcasting should be viewed as a marketing tool rather than just a content creation tool.

After producing 893 podcast episodes and helping entrepreneurs launch their podcasts with confidence, I realized something important: podcasting is not just about creating content. In this episode of the Failure Is Knowledge Podcast, I break down how my understanding of podcasting changed over time and why podcasting should be viewed as a marketing tool rather than simply a content creation tool. I share the lessons I learned about marketing, authority building, awareness, customer acquisition, systems, consistency, and speaking directly to customers. You'll learn: -Why podcasting is marketing -How podcasting helps you stay top of mind -Why systems matter -How to become findable -How speaking to customers improves marketing -Why consistency creates awareness -How one podcast can create multiple pieces of content If you're a multifamily investor, entrepreneur, or business owner looking to launch your podcast with confidence, this episode will help you think differently about how podcasting can support your business. Failure Is Knowledge helps multifamily investors and entrepreneurs launch their podcast with confidence through podcast production and marketing systems. Failure Is…

People in this episode

Host: Terryl Humphrey

Topics covered

• podcasting
• marketing
• content creation
• entrepreneurship
• authority building
• customer acquisition

Keywords

• podcasting
• marketing tool
• content creation
• entrepreneur
• customer acquisition
• authority building
• consistency

Mentioned in this episode

Organizations: Failure Is Knowledge

More episodes of Failure is Knowledge Podcast Hosted by Terryl Humphrey

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• The Real Reason Podcasts Fail | with Terryl Humphrey | Ep #430 · June 9, 2026 · 33 min
• Why I Stopped Recreating The Wheel | with Terryl Humphrey | Ep #429 · June 5, 2026 · 30 min
• The Podcast Mistake I Keep Seeing | with Terryl Humphrey | Ep #427 · June 3, 2026 · 34 min
• How To Make Money From Your Podcast | with Terryl Humphrey | Ep #426 · June 2, 2026 · 34 min