Why Even Coffee Could Be an Addiction

Why Even Coffee Could Be an Addiction

March 13, 2026 · 52 min · Season 4 · Episode 9

About this episode

Tanya Gioia interviews Norbert Heuser about the nature of addiction and its implications on health and well-being.

In this eye-opening episode, host Tanya Gioia sits down with Norbert Heuser — a German-born inventor, entrepreneur, life and health coach, management consultant, and author — who has spent 45 years consulting people about addiction. Norbert brings a uniquely personal perspective: although he has never been addicted himself in this lifetime, he has been closely partnered with two women who struggled with alcoholism. He also experienced a near-fatal food addiction that ultimately set him on the path that shaped his life’s work. This conversation challenges everything you thought you knew about addiction — from how it begins, to what a “craving” really means, and why even your morning coffee or daily orange juice might become a gateway to deeper dependency. Norbert introduces his powerful Three P’s framework and explains why understanding addiction as a body–mind imbalance is key to true healing. Key Takeaways Health Is Body and Mind in Harmony Addiction Simply Means You Cannot Say No A Craving Is Always a Sign of (Potential) Addiction The Three P’s Framework Food Addiction Is the Most Widespread Illness in the World Food Intolerance vs. Food Addiction Addiction Is a Gateway to More…

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