America's Native Nut: Inside the Pecan Industry
About this episode
The episode features a discussion on the pecan industry, including current challenges and consumer trends.
Serena Schaffner, Chief Marketing Officer at the American Pecan Council and the American Pecan Promotion Board, and Larry Don Womack, farmer and owner of Womack Nursery Company a pecan grower in Texas and USFRA Board Member. They discuss the current pecan growing season, industry challenges and consumer trends. Learn more about pecans here. To stay connected with USFRA, join our newsletter and become involved in our efforts, here.
People in this episode
Guests: Serena Schaffner, Larry Don Womack
Topics covered
- pecan industry
- agriculture
- consumer trends
- farming challenges
- marketing
Keywords
- pecans
- farming
- agriculture
- marketing
- consumer trends
- Texas
Mentioned in this episode
Organizations: American Pecan Council, American Pecan Promotion Board, Womack Nursery Company, USFRA
Places: Texas
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