About this episode

The episode discusses the importance of positive consumer sentiment towards beef and cattle production for the industry's future.

Farm+Food+Facts guests Greg Hanes, Chief Executive Officer for the Cattlemen’s Beef Board, and Terry Quam, fourth generation beef farmer and board member of the Cattleman’s Beef Board and U.S. Farmers and Ranchers in Action, share why maintaining positive consumer sentiment towards beef and cattle production is critical for the future of the industry. To stay connected with USFRA, join our newsletter and become involved in our efforts, here.

People in this episode

Guests: Greg Hanes, Terry Quam

Topics covered

• consumer sentiment
• beef production
• cattle industry
• agriculture
• sustainability

Keywords

• beef
• cattle
• consumer sentiment
• agriculture
• sustainability
• Cattlemen’s Beef Board
• U.S. Farmers and Ranchers in Action

Mentioned in this episode

Organizations: Cattlemen’s Beef Board, U.S. Farmers and Ranchers in Action

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